PROSPECTS AND OPPORTUNITIES
Consumers will increasingly look for hot drinks to provide health benefits
Consumers in China increasingly prioritise health and wellness, and an increasing number of hot drinks therefore offer promising health benefits. Health and wellness hot drinks are now going beyond basic nutrition or taste, and playing a crucial role in helping consumers to establish their own dietary routine.
Natural likely to show significant promise in health and wellness hot drinks during the forecast period as preventing illness remains paramount
Due to various food safety issues in recent years, there is burgeoning awareness amongst Chinese consumers concerning matters of health and food safety. Artificial and processed foods and drinks are generally seen as more harmful to health than less processed products, with Chinese consumers therefore looking for clean label products with short ingredient lists, containing natural ingredients, instead of chemical ingredients.
As more consumers seek to maintain good health, high protein is likely to show promise over the forecast period
In China, since the pandemic, it has become widely recognised that protein can help boost immunity, as well as being important for energy, muscle strength, and satiety. With many consumers interested in maintaining their health through diet in China, high protein hot drinks is set to see dynamic value growth at constant 2023 prices in the forecast period, rising from a low base to reach CNY165 million.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in China?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in China?
- Which are the leading brands in HW Hot Drinks in China?
- How are products distributed in HW Hot Drinks in China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in China - Category analysis
KEY DATA FINDINGS
Consumer interest in fortified/functional hot drinks drives growth for good source of vitamins and minerals in 2023
No sugar leads health and wellness hot drinks as consumers look to manage their weight and improve their health
Interest in particular diets boosts interest in the vegetarian claim within health and wellness hot drinks
Consumers will increasingly look for hot drinks to provide health benefits
Natural likely to show significant promise in health and wellness hot drinks during the forecast period as preventing illness remains paramount
As more consumers seek to maintain good health, high protein is likely to show promise over the forecast period
Health and Wellness in China - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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