Health and wellness hot drinks in China showed another broadly favourable performance in 2024. Most claims developed positively in volume and current value terms as consumer choices were increasingly shaped by concerns about obesity and related conditions, a growing understanding of how nutrition affects general wellbeing and rising appreciation for the functional benefits of different ingredients. High levels of innovation, marketing campaigns and improvements in the distribution of various bra
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in China?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in China?
- Which are the leading brands in HW Hot Drinks in China?
- How are products distributed in HW Hot Drinks in China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in China - Category analysis
KEY DATA FINDINGS
Rising health-consciousness continues to lift overall demand
Obesity concerns encourage reformulation of popular other hot drinks brands
No sugar remains the leading health and wellness claim
Preventive health trend continues to buoy demand for probiotic products
Clean label products expected to win over more consumers
No sugar and immune support claims likely to experience contrasting fortunes
Interest in probiotic hot drinks set to remain strong
Health and Wellness in China - Industry Overview
Most health and wellness claims show growth in volume and current value terms
Products with sugar- and fat-related claims profit from growing concerns about obesity
Interest in clean label varieties continues to rise
Outlook for health and wellness remains broadly favourable
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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