Low sugar trends are prominent within instant coffee, with brands focused on this claim to entice health-conscious consumers. Good source of vitamins is an important claim in other hot drinks, used to appeal to parents as they seek nutritious beverages for their children.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Singapore?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Singapore?
- Which are the leading brands in HW Hot Drinks in Singapore?
- How are products distributed in HW Hot Drinks in Singapore?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Singapore - Category analysis
KEY DATA FINDINGS
Players leverage health claims to drive sales
Low sugar trend is gaining traction in hot drinks
Good source of vitamins is prominent in other hot drinks
Natural claims are mostly in fresh coffee category
Stronger focus on targeting adult consumers
Sugar content could outweigh nutritional benefits
Tea also capitalises on natural claims
Health and Wellness in Singapore - Industry Overview
Strong priority on health and wellness claims
Growing reliance on health claims to inform product choices
Natural trend is prominent in most categories
Sophisticated demands regarding health claims
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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