PROSPECTS AND OPPORTUNITIES
Nutri-Grade scheme expected to have a growing influence on demand and new product development
Since the implementation of the Ministry of Health’s new Nutri-Grade system on 30 December 2022, some hot drinks producers have chosen to reformulate their regular variants to attain a better grade under the scheme. Under the scheme, Nutri-Grade beverages with Grade C or D (indicating higher than 5g of sugar and/or greater than 1.
Changing dietary habits could benefit vegetarian hot drinks
Vegan, vegetarian and plant-based products are likely to offer further growth opportunities in Singapore, as an increasing number of local consumers become interested in both the environment and animal welfare. A desire to consume perceived less harmful ingredients is also expected to boost sales going forward.
Further innovation expected in tea as players look to offer products that boost health and improve wellbeing
The demand for health-centric tea options, such as green tea and fruit/herbal tea, is expected to grow over the forecast period. This should also benefit tea with organic claims or functional attributes.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Singapore?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Singapore?
- Which are the leading brands in HW Hot Drinks in Singapore?
- How are products distributed in HW Hot Drinks in Singapore?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Singapore - Category analysis
KEY DATA FINDINGS
Health and ethical concerns pushing consumers towards non-dairy hot drinks in Singapore
Good source of vitamins is leading claim within health and wellness hot drinks in 2023
Nutri-Grade system influencing the development of instant coffee in Singapore
Nutri-Grade scheme expected to have a growing influence on demand and new product development
Changing dietary habits could benefit vegetarian hot drinks
Further innovation expected in tea as players look to offer products that boost health and improve wellbeing
Health and Wellness in Singapore - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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