PROSPECTS AND OPPORTUNITIES
Financial pressures will likely undermine growth but demand is expected to remain robust for health and wellness hot drinks
During the forecast period, the adverse economic situation in Argentina is expected to continue putting huge pressure on consumer spending, with high inflation and the rising cost of living likely to be a major influence on the growth of health and wellness hot drinks. Within this context, rising prices are likely to undermine the increasing shift towards health and wellness hot drinks, most of which are priced higher than their standard, non-health and wellness alternatives.
Natural and organic hot drinks set to benefit from a growing focus on clean label products
During the forecast period, it is very likely that Argentinean consumers will continue to shun highly processed hot drinks that contain high levels of artificial ingredients. The lingering impact of the COVID-19 pandemic and the recent introduction of food labelling regulations that aim for greater transparency for consumers are set to underpin a significant increase in the demand for natural fresh coffee and natural fruit/herbal tea.
Gluten free claims could become more prominent among producers of yerba mate
While there is an absence of gluten in coffee, tea and flavoured powder drinks, the forecast period is expected to see an increase in demand for gluten free products in other hot drinks based on various cereal grains, especially the popular local hot drink yerba mate. While there are relatively few people among the Argentinean population who avoid gluten on medical grounds due to the low incidence of celiac disease, there has been a growing movement away from consuming gluten among the general population.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Argentina?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Argentina?
- Which are the leading brands in HW Hot Drinks in Argentina?
- How are products distributed in HW Hot Drinks in Argentina?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Argentina - Category analysis
KEY DATA FINDINGS
Hot drinks consumption sees a shift towards health and wellness products
Natural and organic products on the up as consumers look for healthier and more sustainable options
Consumers take the caffeine out of their hot drinks as stress levels rise
Financial pressures will likely undermine growth but demand is expected to remain robust for health and wellness hot drinks
Natural and organic hot drinks set to benefit from a growing focus on clean label products
Gluten free claims could become more prominent among producers of yerba mate
Health and Wellness in Argentina - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!