PROSPECTS AND OPPORTUNITIES
Organic hot drinks to benefit from conscientious consumption trend
Consumers in New Zealand are increasingly aware of the impact that their consumption habits have on the environment, both at home and abroad, and this is set to continue influencing sales trends in health and wellness hot drinks over the forecast period, with demand for ethically and sustainably sourced coffee, tea and chocolate flavoured powder drinks set to continue rising. In addition, products of single-source provenance are set to hold increasing appeal, with brand owners such as Nestlé likely to respond with the launch of new organic products after it launched organic fresh ground coffee pods during the review period.
No sugar to remain leading claim but would see even stronger growth if sugary drinks tax were introduced
No sugar will remain the leading claim in health and wellness hot drinks in the forecast period, with a 2023 constant value CAGR of 1% taking sales to NZD76 million in 2028. No sugar instant coffee will remain the most significant product area for this claim but will see sales stagnate, while growth is expected to be driven by smaller product areas, such as no sugar tea.
Plant-based claims may emerge in other hot drinks in forecast period
There was growing interest in plant-based alternatives to dairy in many areas during the review period and there is a chance that new product development could result in plant-based claims emerging in other hot drinks in the forecast period. Plant-based flavoured powder drinks is expected to see launches, with this encouraged by an increasing number of health-conscious consumers seeking plant-based alternatives, often with the aim of improving their digestive health by cutting back on their consumption of dairy.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in New Zealand?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in New Zealand?
- Which are the leading brands in HW Hot Drinks in New Zealand?
- How are products distributed in HW Hot Drinks in New Zealand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in New Zealand - Category analysis
KEY DATA FINDINGS
New ways of working driving increased interest in many claims
No sugar the leading claim as consumers seek to improve health
High protein drops to insignificant sales but sees major new launch in 2023
Organic hot drinks to benefit from conscientious consumption trend
No sugar to remain leading claim but would see even stronger growth if sugary drinks tax were introduced
Plant-based claims may emerge in other hot drinks in forecast period
Health and Wellness in New Zealand - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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