In 2024, rising living costs in Belgium increased price sensitivity in hot drinks, driving consumers towards more affordable brands, private label and value-for-money options. At the same time, health priorities continue to impact demand, placing high-sugar hot drinks under pressure and accelerating a shift towards low sugar, natural and fortified/functional alternatives. Fruit/herbal tea gained traction as consumers moved away from black tea in favour of perceived health benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Belgium?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Belgium?
- Which are the leading brands in HW Hot Drinks in Belgium?
- How are products distributed in HW Hot Drinks in Belgium?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Belgium - Category analysis
KEY DATA FINDINGS
Health priorities accelerate a shift towards low sugar, natural and fortified/functional hot drinks
Cost pressures and health priorities impact hot drinks in Belgium during 2024
Ongoing demand for natural and caffeine free hot drinks as consumers seek health benefits
While inflation shifts consumer focus, organic tea continues to thrive in Belgium
Health claims are set to drive premiumisation and innovation within hot drinks in Belgium
Rising health awareness is set to support growth in caffeine-free and natural hot drinks in Belgium
Growth for the organic claim is set to be supported by sustainability and fresh coffee in Belgium
Health and Wellness in Belgium - Industry Overview
Cost-conscious consumers prioritise value while health and wellness demand remains strong
Economic pressure drives downtrading while reshaping health and wellness choices
Fortified/functional, plant-based and lifestyle-led health claims continue to gain traction
Fortified/functional claims will become a key driver of growth across packaged food and drinks in Belgium
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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