HW Hot Drinks in the United Kingdom

December 2025

When it comes to hot drinks consumers are increasingly looking for natural products with functional claims such as supporting sleep or relaxation. HFSS regulation has pushed more consumers towards making healthier choices, with this also pushing manufacturers to reformulate their product lines to reduce the sugar and calorie content. The growing wellness movement is also encouraging more consumers to moderate their caffeine intake.

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Overview:

Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Hot Drinks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Hot Drinks in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Hot Drinks in United Kingdom?
  • What are the key health and wellness concerns driving sales in HW Hot Drinks?
  • Is HW Hot Drinks a dynamic niche or mainstream concern in United Kingdom?
  • Which are the leading brands in HW Hot Drinks in United Kingdom?
  • How are products distributed in HW Hot Drinks in United Kingdom?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Hot Drinks in the United Kingdom - Category analysis

KEY DATA FINDINGS

Increasing focus on wellness and new HFSS regulations shaking up the market
Consumers look for healthy indulgence and wellness benefits from their hot drinks
No caffeine hot drinks find a growing audience backed by new product development
Consumers expected to demand functional, plant-based and personalised offerings
No caffeine hot drinks set to benefit from the developing wellness movement
Natural claims set to be a growing featured of the market
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in the United Kingdom - Industry Overview

UK consumers focus on making healthier choices
Players promote added functionality to push sales
Consumers demand healthier, natural, and ethical products
Updates to HFSS regulations set to influence the market’s growth and development

COUNTRY REPORTS DISCLAIMER

HW Hot Drinks

Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks.  For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.

See all of our definitions
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our HW Hot Drinks research and analysis database.

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