In 2024, health and wellness claims influenced hot drinks in Poland, with consumers gravitating towards options offering fortified/functional benefits. Herbal/fruit tea, enriched with natural ingredients such as lemon, ginger, turmeric, and echinacea, were particularly popular, alongside organic and fair-trade options. Coffee trends also reflected wellness priorities, with plant-based and lower-sugar products gaining traction. Natural claims and vegetarian claims reinforced consumer trust and th
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Poland?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Poland?
- Which are the leading brands in HW Hot Drinks in Poland?
- How are products distributed in HW Hot Drinks in Poland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Poland - Category analysis
KEY DATA FINDINGS
Functional, natural, and plant-based claims influence hot drinks in 2024
Functional, natural, and premium hot drinks lead health trends in Poland
The natural claim drives consumer trust and health appeal in Poland’s hot drinks
The vegetarian claims reinforces transparency and plant-based positioning in hot drinks in Poland
Functional benefits and sustainability are set to shape the future of hot drinks
The natural claim is set to drive sales as consumers look to minimise artificial ingredients
Rising interest in vegetarian and flexitarian diets is set to support the vegetarian claim
Health and Wellness in Poland - Industry Overview
Consumers seeking natural health and wellness claims
Natural, minimally processed, and high protein products drive mainstream health-focused choices
Digestive health, sugar reduction, and functional benefits influence innovation
Natural ingredients and functional innovation are set to support innovation within food and drink in Poland
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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