PROSPECTS AND OPPORTUNITIES
Growing awareness of specific health claims set to support demand for health and wellness hot drinks over forecast period
Hot drinks with various health claims in Germany offer further value growth potential over the forecast period, particularly the larger categories of no allergens, natural and organic. Demand will be driven by an increasing demand for health and wellness-focused products.
No allergens likely to retain strength in health and wellness hot drinks over forecast period
Germans continue to pay close attention to their diets due to specific health concerns and are increasingly attracted to the benefits offered by certain hot drinks, especially those which are suitable for consumers with certain intolerances or allergies. As a result of this trend, no allergens, which is considered a type of dietary and free from claim, is set to remain the leading claim in health and wellness hot drinks over the forecast period.
Cardiovascular health expected to see increasing interest, supported by concerns over rising rates of obesity and heart disease
Concerns over the prevalence of certain diseases in Germany, along with demand for products that help consumers cope with their hectic day or week, will be key factors driving the future growth of hot drinks with health and wellness claims over the forecast period. This will also be due to the fact that Germany’s population with an overweight or obesity diagnosis is set to continue growing.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Germany?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Germany?
- Which are the leading brands in HW Hot Drinks in Germany?
- How are products distributed in HW Hot Drinks in Germany?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Germany - Category analysis
KEY DATA FINDINGS
Hot drinks driven by functional and health benefit claims in 2023
Natural remains one of the most popular health and wellness claims in hot drinks
Messmer looks to leverage mainstream presence with new launch of medicinal tea
Growing awareness of specific health claims set to support demand for health and wellness hot drinks over forecast period
No allergens likely to retain strength in health and wellness hot drinks over forecast period
Cardiovascular health expected to see increasing interest, supported by concerns over rising rates of obesity and heart disease
Health and Wellness in Germany - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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