In 2024, health and wellness claims remained a key influence on hot drinks, with fortified/functional, and premium offerings gaining ground. Coffee innovations featuring added vitamins and ginseng reflected a rising consumer interest in fortified/functional hot drinks. Meanwhile, tea continued its transition away from traditional black tea toward fruit/herbal blends, which are often organic and enriched with functional ingredients. The demand for no caffeine remained strong, driven by health-con
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Netherlands?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Netherlands?
- Which are the leading brands in HW Hot Drinks in Netherlands?
- How are products distributed in HW Hot Drinks in Netherlands?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in the Netherlands - Category analysis
KEY DATA FINDINGS
Fortified/functional, organic, and premium trends drive growth in hot drinks
Health and wellness claims impact coffee and tea as consumers shift towards functional and premium products
Rising health consciousness drives ongoing demand for no caffeine hot drinks
Natural and functional claims maintain relevance in tea while health-focused innovations in coffee remain limited
Consumers will continue to perceive the organic claim to offer superior quality and sustainability
The no caffeine claim is set to drive growth amid rising demand for natural and organic options
The natural claim is expected to grow as consumers shift from basic to premium coffee and tea products
Health and Wellness in the Netherlands - Industry Overview
Low sugar, plant-based, and fortified/functional foods driving health and wellness in the Netherlands
Low sugar and fortified/function innovations reshape health and wellness in the Netherlands
Plant based, organic, and gluten free claims drive preventative health choices
Organic and fortified/functional food claims are set to drive growth for health and wellness products
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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