PROSPECTS AND OPPORTUNITIES
Functional properties will increase demand for hot drinks over the forecast period
Plant-based hot drinks are predicted to record strong growth over the forecast period, with a projected rise at a 13% 2023 constant value CAGR to reach EUR600 thousand by 2028. Functional properties will boost demand, with plant-based options often including ingredients such as turmeric and pumpkin, offering antioxidant and anti-inflammatory properties.
Innovations focus on low sugar and low fat as obesity concerns rise in Ireland
Consumers' concerns surrounding obesity and diabetes have risen in Ireland, driven by increasing media coverage and medical advice. These concerns create solid opportunities for low fat and low sugar innovations across the forecast period, responding to consumer demands.
Dietary requirements drive growth as health trends adapt consumption habits
A segment of consumers in Ireland are adopting specific diets to reach their health, well-being and physical goals. This includes high protein, low carbohydrate and ketogenic diets.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Ireland?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Ireland?
- Which are the leading brands in HW Hot Drinks in Ireland?
- How are products distributed in HW Hot Drinks in Ireland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Ireland - Category analysis
KEY DATA FINDINGS
Vegetarian hot drinks drive retail value sales as animal welfare and health concerns rise
Functional benefits combine with wellness claims to attract consumers
The natural claim drives growth as consumers look to avoid artificial ingredients
Functional properties will increase demand for hot drinks over the forecast period
Innovations focus on low sugar and low fat as obesity concerns rise in Ireland
Dietary requirements drive growth as health trends adapt consumption habits
Health and Wellness in Ireland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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