Consumers in Brazil are becoming increasingly conscious of the impact their purchasing decisions are having both on their health but also the environment. This benefited sales of health and wellness hot drinks in 2024. There was a particular focus on natural and organic products, with these perceived to be both healthier and more sustainable. There was also a growing demand both for products with energy boosting properties on one hand, but also products that could support sleep and relaxation on
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Brazil?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Brazil?
- Which are the leading brands in HW Hot Drinks in Brazil?
- How are products distributed in HW Hot Drinks in Brazil?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Brazil - Category analysis
KEY DATA FINDINGS
Brazilians look for natural products to support their busy lifestyles
New legislation impacts the market
Natural claims aligned with the focus on healthier lifestyles
Players shift to organic production to add value to their hot drinks
Players expected to focus on meeting the needs of a busy and increasingly active market
Natural claims set to grow in importance
Organic claims open the door to healthier, more sustainable and more profitable products
Health and Wellness in Brazil - Industry Overview
Consumers being influenced into making healthier choices
Rising health concerns inform purchasing decisions in post-pandemic Brazil
Free from claims supported by social media trends
Increasing health awareness alongside new taxes and legislation set to inform the market’s development
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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