PROSPECTS AND OPPORTUNITIES
Good source of minerals, digestive health, and no/no added sugar set to progress
The search for a healthier lifestyle is expected to continue in the coming years, and will likely place a focus on specific claims made by hot drinks in the health and wellness space. For instance, Leão Júnior SA, under The Coca-Cola Co, offers its Leão Fases da Mulher line, catering to women’s wellness at different pivotal stages, including PMS, menstruation, breastfeeding, and menopause.
Natural will remain a leading claim within health and wellness hot drinks, but organic also offers strong growth potential
Artificial and processed hot drinks are generally seen by consumers as more harmful to health. This will support further demand for natural products in the future as local consumers try to adopt healthier lifestyles and prevent long-term illness.
Plant-based expected to see a dynamic performance, driven by the rising flexitarian consumer base
Consumers in Brazil are likely to become increasingly concerned not only with adopting the most appropriate dietary habits for themselves, but also with animal welfare, and the impact of their diet on the environment. As such, plant-based, which is a dietary and free from type of health and wellness attribute, is anticipated to record a strong double-digit CAGR in hot drinks over the forecast period, albeit from a low base.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Brazil?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Brazil?
- Which are the leading brands in HW Hot Drinks in Brazil?
- How are products distributed in HW Hot Drinks in Brazil?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Brazil - Category analysis
KEY DATA FINDINGS
New legislation helps drive growth for health and wellness hot drinks in Brazil
No caffeine sees growth from an already significant base as consumers look to exclude potentially harmful ingredients from their diet
Natural remains a leading claim as consumers look to avoid artificial ingredients in their hot drinks
Good source of minerals, digestive health, and no/no added sugar set to progress
Natural will remain a leading claim within health and wellness hot drinks, but organic also offers strong growth potential
Plant-based expected to see a dynamic performance, driven by the rising flexitarian consumer base
Health and Wellness in Brazil - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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