PROSPECTS AND OPPORTUNITIES
Use of herbal extracts in hot drinks set to grow with local herbs and cannabis shaping the trend
Consumers' growing focus on healthy living has resulted in them becoming increasingly discerning when it comes to their purchasing decisions. To seize this opportunity, players must be creative in meeting the changing demands of health conscious consumers in Thailand.
Expanding plant-based offer
The merging of the health and wellness trend with concerns about social and environmental sustainability, as well as animal welfare, is driving the development of a number of health and wellness claims across food and drinks product categories. This situation is supporting interest in the organic and natural claims, and encouraging consumers to reduce their meat and dairy consumption and adopt more plant-based diets.
Positive outlook for the organic claim across hot drinks
The merging of health and wellness and environmental concerns supporting the trend towards plant-based diets is also driving growing interest in organic products. Consumers are increasingly concerned about the effects of artificial chemicals, including pesticides used in agricultural production, as well as additives such as preservatives, flavourings and sweeteners, on human health and the environment.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Thailand?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Thailand?
- Which are the leading brands in HW Hot Drinks in Thailand?
- How are products distributed in HW Hot Drinks in Thailand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Thailand - Category analysis
KEY DATA FINDINGS
Major brands continue to build on their success through health focused innovation
Increasing emphasis on functionality
Sugar remains a prominent concern, but sugar related claims struggle
Use of herbal extracts in hot drinks set to grow with local herbs and cannabis shaping the trend
Expanding plant-based offer
Positive outlook for the organic claim across hot drinks
Health and Wellness in Thailand - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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