In 2024, health and wellness hot drinks in Mexico continued to evolve under the strong influence of regulatory pressure and rising consumer awareness around sugar intake, obesity, and metabolic health. The category, particularly other hot drinks such as flavoured powders and plant-based beverages traditionally consumed by children, has undergone significant reformulation in response to increasingly strict labelling requirements. Manufacturers have focused on reducing sugar content while carefull
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Mexico?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Mexico?
- Which are the leading brands in HW Hot Drinks in Mexico?
- How are products distributed in HW Hot Drinks in Mexico?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Mexico - Category analysis
KEY DATA FINDINGS
Regulation-driven reformulation reshapes health positioning in hot drinks
Sugar reduction and regulatory compliance drive product reformulation
Natural positioning benefits from clean-label and functional perceptions
Mineral fortification loses prominence amid reformulation priorities
Process transparency and certifications gain importance
Natural claims evolve toward functional specificity
Mineral claims gradually lose relevance within hot drinks
Health and Wellness in Mexico - Industry Overview
Regulation, reformulation and the gradual re-education of consumers
Sugar reduction and weight management dominate health positioning
Clean labels, natural cues and functional benefits gain momentum
Functionality, transparency and regulation will shape future growth
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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