Health and wellness hot drinks in Australia in 2024 were increasingly shaped by a consumer shift towards functional benefits and cleaner labels. As wellness remained a priority even amid cautious spending, manufacturers strengthened propositions that deliver tangible outcomes, including protein enrichment, vitamin and mineral fortification and relaxation benefits. Alongside functionality, sustainability and ethical sourcing played a growing role in shaping purchase decisions, supporting interest
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Australia?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Australia?
- Which are the leading brands in HW Hot Drinks in Australia?
- How are products distributed in HW Hot Drinks in Australia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Australia - Category analysis
KEY DATA FINDINGS
Functional innovation and clean-label expectations redefine hot drinks wellness
Functional benefits gain momentum across other hot drinks and tea
Natural positioning remains relevant but increasingly overlaps with premium and sustainable cues
No sugar expands from indulgent powders into more everyday hot drink occasions
Functional hot drinks expand into targeted wellbeing, including mental health
Natural hot drinks recover through sharper positioning and stronger value propositions
No sugar becomes more mainstream as taste improves and permissible indulgence grows
Health and Wellness in Australia - Industry Overview
Health and wellness in Australia pivots towards sugar reduction, functionality and credible everyday benefits
Sugar reduction and metabolic health concerns shape category-wide performance
Functionality, gut health and protein move health and wellness beyond avoidance
Mainstream integration of functional, lower-sugar and clean-label products will drive future growth
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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