PROSPECTS AND OPPORTUNITIES
Growing health consciousness will offer innovation opportunities and boost demand
Over the forecast period, consumer knowledge of health and diet is expected to keep on increasing, which will lead to higher demand for health and wellness hot drinks in general. Products catering to specific dietary requirements, such as hot drinks suitable for those with intolerances, are projected to experience escalating popularity.
New legislation to benefit no sugar hot drinks
Better for you categories, including no sugar and no fat hot drinks, are also expected to see rising sales over the forecast period. According to Euromonitor International’s Economies and Consumers data, in Australia, 36% of the over 18-year-old population was overweight in 2023, whilst 32% was obese.
Much potential for new health and wellness products across hot drinks
Beyond the scope for no sugar and no fat options, there is an opportunity to incorporate specific health benefits, thus broadening product reach. For instance, beverages rich in protein content or infused with essential vitamins and minerals can attract consumers seeking hot drinks that offer both health advantages and indulgence.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Australia?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Australia?
- Which are the leading brands in HW Hot Drinks in Australia?
- How are products distributed in HW Hot Drinks in Australia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Australia - Category analysis
KEY DATA FINDINGS
Australian consumers continue to appreciate hot drinks that appear to address health concerns
Natural continues to lead sales of health and wellness hot drinks in 2023, with concerns about taste less of an issue that in the previous year
Vegetarian hot drinks continues to see rising sales in 2023 due to ongoing health, animal welfare, and environmental concerns
Growing health consciousness will offer innovation opportunities and boost demand
New legislation to benefit no sugar hot drinks
Much potential for new health and wellness products across hot drinks
Health and Wellness in Australia - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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