PROSPECTS AND OPPORTUNITIES
Bright outlook for health and wellness hot drinks with demand set to grow among locals and tourists
Over the forecast period, hot drinks in Switzerland is set to see the emergence and development of numerous potentially disruptive trends, most of which are related either directly or peripherally to the rising importance of health and wellness among the local population. Among the most important trends that are expected to unfold over the forecast period are the rapidly growing demand for plant-based and vegan hot drinks, the rise of functional hot drinks and the increasing popularity of purchasing hot drinks via e-commerce platforms.
Natural and organic claims set to play a growing role in hot drinks
The increasingly negative attitudes of Swiss consumers towards processed food and drinks that contain artificial ingredients are set to underpin a strong performance for natural hot drinks during the forecast period. At a time when increasing numbers of local people are intent on adopting a healthier lifestyle in an effort to prevent long-term illness, natural hot drinks are likely to have a greater role to play in their diets.
Probiotic hot drinks could become more prominent but no caffeine products expected to remain the key sales driver
Probiotic hot drinks is seen as an area with potential in Switzerland, albeit sales remained negligible in 2023. It is expected that the consumer base for such products will widen beyond consumers with specific health issues and fitness enthusiasts to encompass people who are simply seeking to strengthen their metabolism and become more resilient to health problems generally.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Switzerland?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Switzerland?
- Which are the leading brands in HW Hot Drinks in Switzerland?
- How are products distributed in HW Hot Drinks in Switzerland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Switzerland - Category analysis
KEY DATA FINDINGS
Hot drinks sales rebound with a renewed focus on healthier options
Natural hot drinks seen as a healthier and higher quality option
As stress levels rise consumers ditch the caffeine
Bright outlook for health and wellness hot drinks with demand set to grow among locals and tourists
Natural and organic claims set to play a growing role in hot drinks
Probiotic hot drinks could become more prominent but no caffeine products expected to remain the key sales driver
Health and Wellness in Switzerland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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