Health and wellness hot drinks in Canada recorded positive current value growth in 2024, supported by increasing consumer interest in products that promote relaxation, digestive comfort and balanced energy intake. While inflation continued to affect purchasing behaviour, many Canadians remained willing to invest in hot drinks that align with wellness routines, particularly those that are caffeine free, naturally positioned or enriched with functional benefits. Premiumisation and innovation in fr
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Canada?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Canada?
- Which are the leading brands in HW Hot Drinks in Canada?
- How are products distributed in HW Hot Drinks in Canada?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Canada - Category analysis
KEY DATA FINDINGS
Caffeine reduction and functional wellness support value growth in hot drinks
Wellness routines, functional ingredients and moderation drive demand
No caffeine hot drinks gain relevance as moderation becomes mainstream
Natural and functional positioning supports premiumisation in tea and other hot drinks
Functional wellness and convenience will shape future growth
No caffeine hot drinks set to remain a core growth engine
Natural positioning evolves towards credibility and targeted benefits
Health and Wellness in Canada - Industry Overview
Health consciousness strengthens, but affordability tempers choices
Sugar reduction and functional nutrition shape everyday consumption
Plant-based and clean-label trends reshape category dynamics
Health-driven innovation will persist, with value and regulation shaping outcomes
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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