PROSPECTS AND OPPORTUNITIES
Fortified/functional tea to become key area of focus
Throughout the forecast period further retail growth for health and wellness hot drinks will be supported by current relevant trends and ongoing hybrid working arrangements. Despite concerns over shrinking wallets amid elevated inflation, even cost-conscious Canadians consider many hot drinks as a priority in their lives.
Organic and natural will continue as key health and wellness claims in hot drinks over the forecast period
Organic and natural will remain important drivers of hot drinks trends as consumers search for simple, clean ways to support their overall wellness through consumption. The traditional better-for-you claims will also stand strong, especially within fruit/herbal tea, as claims can be flexible in their usage, from no fat to no sugar.
No allergens faces mixed fortunes
Within hot drinks, no allergens generated its largest retail value sales in fruit/herbal tea in 2023. No allergens green tea and fresh coffee also saw strong growth.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Canada?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Canada?
- Which are the leading brands in HW Hot Drinks in Canada?
- How are products distributed in HW Hot Drinks in Canada?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Canada - Category analysis
KEY DATA FINDINGS
Consumers seek transparency in organic and natural coffee and tea
2023 sees no caffeine as leading claim within health and wellness hot drinks
Probiotic supported by heightened health and wellness awareness and focus on gut health
Fortified/functional tea to become key area of focus
Organic and natural will continue as key health and wellness claims in hot drinks over the forecast period
No allergens faces mixed fortunes
Health and Wellness in Canada - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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