PROSPECTS AND OPPORTUNITIES
Limited growth potential for no caffeine products despite rising health concerns
Volume sales of no caffeine hot drinks are projected to see a return to growth by the end of the forecast period. Demand will be bolstered by rising awareness of the negative health effects associated with excessive caffeine consumption, which include anxiety, insomnia, headaches, dehydration, digestive problems and an elevated risk of high blood pressure.
Organic hot drinks set to see further investment as demand grows
Organic will remain the leading health and wellness claim in hot drinks in volume and value terms over the forecast period, with sales projected to reach EUR485 million in 2028 (at constant 2023 prices). Despite the relative maturity of demand and the likelihood that inflationary pressures will continue to drive up already comparatively high unit prices in the short-to-medium term, overall consumption of organic hot drinks should remain buoyant thanks to rising health-consciousness and the growing desire of French consumers to reduce their environmental footprint.
Dairy free claim and plant-based claims set to increase due to consumer efforts to reduce their dairy intake
Dairy free hot drinks is an area that could see further development over the forecast period. Such products will profit from the fact that more French consumers are now consciously trying to reduce their dairy intake for health reasons or due to concerns about animal welfare and environmental sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in France?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in France?
- Which are the leading brands in HW Hot Drinks in France?
- How are products distributed in HW Hot Drinks in France?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in France - Category analysis
KEY DATA FINDINGS
Fruit/herbal tea products with calming claims gain popularity as pace of life accelerates
Organic still the leading health and wellness claim in hot drinks in France
Probiotic hot drinks boosted by innovation and marketing
Limited growth potential for no caffeine products despite rising health concerns
Organic hot drinks set to see further investment as demand grows
Dairy free claim and plant-based claims set to increase due to consumer efforts to reduce their dairy intake
Health and Wellness in France - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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