In 2024, health, wellness, and premiumisation continued to shape hot drinks in Norway, with coffee and tea benefiting from positive health perceptions and growing demand for natural, functional, and organic products. Fruit, herbal, and fortified teas, as well as plant-based and no caffeine coffees, saw strong growth as consumers sought healthier, less-processed options that supported wellness. While chocolate-based powder drinks faced declining interest due to health concerns, innovation in flav
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Norway?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Norway?
- Which are the leading brands in HW Hot Drinks in Norway?
- How are products distributed in HW Hot Drinks in Norway?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Norway - Category analysis
KEY DATA FINDINGS
Natural and no caffeine trends shape hot drinks in Norway in 2024
Health claims and premiumisation drove trends in hot drinks during 2024
The natural claim drives sales as consumers seek healthier, less-processed options
The no caffeine claim aligns with consumer demands and wellness trends
Health-driven innovation will continue to shape hot drinks as consumers prioritise wellness, natural ingredients and lower sugar
The natural positioning will support growth, but innovation is essential to engage younger consumers
Health and lifestyle trends are set to fuel growth of the no caffeine claim in Norway
Health and Wellness in Norway - Industry Overview
Norwegian consumers favour natural, local and fortified/functional products in 2024
Natural claims and local products influence health perceptions across categories
Fortified/functional claims and low or no sugar shape everyday health choices
Natural, low sugar and digestive health is set to support innovation across the forecast period
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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