In 2024, health and wellness hot drinks in South Africa continued to gain traction as consumers increasingly prioritised natural ingredients, functional benefits and products aligned with everyday wellbeing. Growth was underpinned by strong demand for malt-based drinks, plant-based alternatives and tea, all of which benefited from long-established health associations as well as renewed innovation. While traditional categories such as malted drinks retained their relevance through fortification a
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in South Africa?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in South Africa?
- Which are the leading brands in HW Hot Drinks in South Africa?
- How are products distributed in HW Hot Drinks in South Africa?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in South Africa - Category analysis
KEY DATA FINDINGS
Natural positioning strengthens as functional innovation accelerates
Functional nutrition and fortification remain central to consumer appeal
Natural claims benefit from clean-label preferences
Caffeine-free positioning reinforced by rooibos innovation
Functional benefits and sugar reduction to shape innovation
Natural positioning to deepen through education and maturity
Rooibos to remain the backbone of caffeine-free growth
Health and Wellness in South Africa - Industry Overview
Health pressures accelerate demand for functional and better-for-you products
Sugar reduction and regulatory pressure reshape portfolios
Functionality, fortification and everyday nutrition gain momentum
Functionality, clean labelling and affordability to drive future growth
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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