PROSPECTS AND OPPORTUNITIES
Rooibos tea expected to help drive future growth of hot drinks due to various health and wellness claims
Rooibos, an exclusive local tea varietal to South Africa, is projected to be one of the key growth drivers of health and wellness hot drinks over the forecast period. Rooibos, defined under other hot tea, has been a popular hot drink for South Africans over the years, but its share of tea is expected to further expand, based on its health and wellness characteristics which have been scientifically tested.
Further growth for weight management claim due to rising obesity concerns in South Africa
South Africa’s population with an overweight or obesity diagnosis continued to rise at the end of the review period, driving demand for the weight management claim in hot drinks. Weight management, which is a type of dietary and free from claim, offers strong growth potential over the forecast period as consumers look to enjoy their favourite indulgent drinks while being mindful of calorie intake.
Strong potential for energy boosting claim due to increasingly busy lifestyles
Increasingly busy lifestyles in South Africa are likely to encourage consumers to reach for various beverages, including hot drinks, which offer an energy boost as they look to cope with the stresses of their day. As such, energy boosting, which is a health benefit type of health and wellness attribute, is expected to record dynamic in hot drinks over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in South Africa?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in South Africa?
- Which are the leading brands in HW Hot Drinks in South Africa?
- How are products distributed in HW Hot Drinks in South Africa?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in South Africa - Category analysis
KEY DATA FINDINGS
Vegan claim enters hot drinks in South Africa
No caffeine is leading health and wellness claim in hot drinks in South Africa
Natural remains strong claim as consumers look to reduce intake of artificial ingredients
Rooibos tea expected to help drive future growth of hot drinks due to various health and wellness claims
Further growth for weight management claim due to rising obesity concerns in South Africa
Strong potential for energy boosting claim due to increasingly busy lifestyles
Health and Wellness in South Africa - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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