Rooibos, an exclusive local tea varietal to South Africa, is projected to be one of the key growth drivers of health and wellness hot drinks over the forecast period. Rooibos, defined under other hot tea, has been a popular hot drink for South Africans over the years, but its share of tea is expected to further expand, based on its health and wellness characteristics which have been scientifically tested.
South Africa’s population with an overweight or obesity diagnosis continued to rise at the end of the review period, driving demand for the weight management claim in hot drinks. Weight management, which is a type of dietary and free from claim, offers strong growth potential over the forecast period as consumers look to enjoy their favourite indulgent drinks while being mindful of calorie intake.
Increasingly busy lifestyles in South Africa are likely to encourage consumers to reach for various beverages, including hot drinks, which offer an energy boost as they look to cope with the stresses of their day. As such, energy boosting, which is a health benefit type of health and wellness attribute, is expected to record dynamic in hot drinks over the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!