PROSPECTS AND OPPORTUNITIES
Busier lifestyles will continue to broaden appeal of energy boosting hot drinks
Energy boosting is poised to be one of the fastest developing health and wellness claims in hot drinks over the forecast period in terms of retail volume growth and value growth at constant 2023 prices. While growth rates will be elevated by the ongoing emergence of sales from a relatively low base, products of this type will continue to gain popularity as increasingly busy lifestyles make Chileans inclined to seek out beverages that can provide a stimulant effect and bolster stamina levels.
Growing preference for naturally healthy hot drinks bodes well for fruit/herbal teas
Fruit/herbal teas with health and wellness claims are expected to perform strongly in Chile throughout the forecast period. Such products have a particularly wholesome image, as they are typically caffeine free and mainly or entirely made from natural ingredients.
Health and environmental concerns expected to buoy demand for organic products
Demand for organic hot drinks is expected to increase steadily in Chile over the forecast period. With inflationary pressures gradually easing, anticipated improvements in confidence and purchasing power among the population will help to buoy sales in the short-to-medium term, as organic varieties tend to retail at substantially higher prices than standard alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Chile?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Chile?
- Which are the leading brands in HW Hot Drinks in Chile?
- How are products distributed in HW Hot Drinks in Chile?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Chile - Category analysis
KEY DATA FINDINGS
Interest in health and wellness hot drinks remains strong despite rising cost of living
Low fat and low sugar are the best performing health and wellness claims
Good source of minerals, good source of vitamins still the top claims in volume terms
Busier lifestyles will continue to broaden appeal of energy boosting hot drinks
Growing preference for naturally healthy hot drinks bodes well for fruit/herbal teas
Health and environmental concerns expected to buoy demand for organic products
Health and Wellness in Chile - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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