PROSPECTS AND OPPORTUNITIES
Growth for the natural claim recovers as concerns surrounding artificial ingredients increase
Across the forecast period, Saudi consumers are expected to increasingly focus on health and wellness benefits in hot drinks, looking to reduce elements that can potentially harm health while reaching for added benefits and fortified goods. To support this, many packaged drinks brands already display the front-of-pack nutrition for sugar, sodium, and saturated fat to make their drinks appealing and empower consumers to make healthier choices.
Vegan and plant-based alternatives are in high demand as these dietary requirements rise
Vegan and plant-based alternatives are expected to gain ground over the forecast period, aligned with the rising number of consumers looking to avoid animal produce for ethical, sustainable, and health benefits. As such, more consumers are expected to turn to plant-based and vegan options, as these are often seen as nutritionally preferable over more traditional products.
No allergens gain ground as consumers become more cautious about their choices
As consumers become increasingly interested in health, wellness and the ingredients they consume, hot drinks appropriate for those with intolerances are expected to see rising popularity over 2023-2028. No allergens, which is a dietary and free from type of health and wellness attribute, is therefore anticipated to rise at a huge 40% 2023 constant value CAGR to reach SAR700,000 in 2028.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Saudi Arabia?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Saudi Arabia?
- Which are the leading brands in HW Hot Drinks in Saudi Arabia?
- How are products distributed in HW Hot Drinks in Saudi Arabia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Saudi Arabia - Category analysis
KEY DATA FINDINGS
The natural claim drives the strongest sales despite a decline in value growth
Consumers reduce caffeine levels, leading no caffeine claims to record growth
Double-digit growth for no sugar tea as obesity and health concerns rise
Growth for the natural claim recovers as concerns surrounding artificial ingredients increase
Vegan and plant-based alternatives are in high demand as these dietary requirements rise
No allergens gain ground as consumers become more cautious about their choices
Health and Wellness in Saudi Arabia - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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