In 2024, health and wellness continued to influence hot drinks in Saudi Arabia, with consumers increasingly looking for products and formats that feel “better for you” without sacrificing taste or ritual. This supported steady value growth for natural hot drinks, as shoppers leaned into teas and coffees positioned around simple ingredients, botanical cues, and perceived functional benefits such as digestion, relaxation and immune support. Alongside this, café culture continued to shape consumpti
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Saudi Arabia?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Saudi Arabia?
- Which are the leading brands in HW Hot Drinks in Saudi Arabia?
- How are products distributed in HW Hot Drinks in Saudi Arabia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Natural positioning broadens beyond “clean label” into functional wellness
Wellness-led premiumisation deepens across tea and coffee
Natural stays central as sugar reduction and clean-label expectations rise
Vegetarian remains marginal as most hot drinks are inherently suitable
Functional naturalness and sugar reduction are set to shape innovation
Natural should outperform as clean-label expectations become standard
Vegetarian is likely to remain a low-impact claim in hot drinks
Health and Wellness in Saudi Arabia - Industry Overview
Health-led moderation reshapes everyday consumption
Sugar reduction and metabolic health drive reformulation
Natural, clean-label and functional cues strengthen trust
Functional nutrition and clean-label positioning underpin future growth
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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