PROSPECTS AND OPPORTUNITIES
Interest in vegan, plant-based, lactose free and dairy free hot drinks set to rise
As Indonesians become more health-conscious, they are increasingly aware that frequent digestive problems and other minor ailments could be caused by lactose intolerance. At the same time, more people are now choosing to reduce consumption of or completely forego foods and beverages containing dairy ingredients for health reasons and due to concerns about environmental sustainability and animal welfare.
Increasingly busy lifestyles should broaden the appeal of energy boosting hot drinks
Energy boosting is poised to be one of the most dynamic health and wellness claims in hot drinks over the forecast period. Indeed, it looks set to record one of the largest absolute increases in value sales, which are projected to rise by a total of IDR721.
Health and wellness hot drinks set to benefit from new product development as Hotto makes its mark
Interest in hot drinks with a healthy positioning is growing in Indonesia and this is likely to encourage local and international players to invest in the market, offering products with clear health claims to attract shoppers. For example, Hotto is a new Indonesian brand of other hot drinks which was launched in 2022.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Indonesia?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Indonesia?
- Which are the leading brands in HW Hot Drinks in Indonesia?
- How are products distributed in HW Hot Drinks in Indonesia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Indonesia - Category analysis
KEY DATA FINDINGS
Sugar off the menu as Indonesians become more health conscious
Natural claims remain popular but challenging economy puts pressure on sales
No caffeine and energy boosting hot drinks find their audiences
Interest in vegan, plant-based, lactose free and dairy free hot drinks set to rise
Increasingly busy lifestyles should broaden the appeal of energy boosting hot drinks
Health and wellness hot drinks set to benefit from new product development as Hotto makes its mark
Health and Wellness in Indonesia - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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