In 2024, hot drink innovation focused on fortified/functional claims with natural products driving growth. Consumers increasingly sought organic, ethically sourced, and plant-based options, such as oat-based cocoa powders and herbal teas. No caffeine and low sugar products gained traction, appealing to those managing sleep, energy, or sugar intake, while light-roasted coffees remained popular for their gentle acidity. Combining organic, functional, and sustainability claims strengthened premium
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Finland?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Finland?
- Which are the leading brands in HW Hot Drinks in Finland?
- How are products distributed in HW Hot Drinks in Finland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Finland - Category analysis
KEY DATA FINDINGS
Organic, fortified/functional and no caffeine claims drive hot drinks in Finland
Fortified/functional and natural hot drinks are the focus of innovation in 2024
Organic claims strengthen sustainability and premium positioning in Finland’s hot drinks
No caffeine hot drinks gained sophistication as health and wellness trends shaped innovations
Low and no sugar, natural ingredients and functional benefits will support growth
Combining organic with functional and sustainability features is set to strengthened consumer appeal
Natural and no caffeine claims will reinforce health positioning in Finnish hot drinks
Health and Wellness in Finland - Industry Overview
Health and wellness benefit from clear claims and mainstream appeal
Health claims remain key purchase drivers across food and drinks in Finland
Plant-based, free-from and fortified/functional claims gain scale through quality and accessibility
Plant-based and fortified/functional claims will support innovation across food and drink in Finland
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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