PROSPECTS AND OPPORTUNITIES
Private label penetration likely to rise across health and wellness hot drinks
Private label look set to gain ground across health and wellness hot drinks in Finland over the forecast period. This is partly because many consumers will remain inclined to favour cheaper products in the short-to-medium term after having recently experienced a significant drop in purchasing power due to the spike in inflation during the latter years of the review period.
Dairy free anticipated to be the fastest growing claim in value terms
Dairy free is projected to be the most dynamic health and wellness claim within hot drinks in Finland in terms of value growth at constant 2023 prices over the forecast period. While growth rates will be elevated as sales continue to emerge from a relatively low base, demand for products with this positioning should be buoyed by the fact that more people are now consciously choosing to moderate their intake of dairy ingredients or eliminate them from their diets entirely.
New health tax could drive sales and provide further impetus for innovation
As of 2023, there were growing expectations that a new health tax on packaged foods and beverages will be introduced in Finland in the short-to-medium term. It is anticipated this measure will primarily target products that are high in sugar, fat and salt, though it is possible those containing other unhealthy ingredients such as certain kinds of artificial flavours and preservatives could also be affected.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Finland?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Finland?
- Which are the leading brands in HW Hot Drinks in Finland?
- How are products distributed in HW Hot Drinks in Finland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Finland - Category analysis
KEY DATA FINDINGS
Organic still the leading health and wellness claim in hot drinks by a wide margin
Products with functional benefits and less or no caffeine continue to gain popularity
Hot drinks with sugar-related claims profit from growing concerns about obesity
Private label penetration likely to rise across health and wellness hot drinks
Dairy free anticipated to be the fastest growing claim in value terms
New health tax could drive sales and provide further impetus for innovation
Health and Wellness in Finland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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