PROSPECTS AND OPPORTUNITIES
Functional hot drinks likely to spur growth over the forecast period while cold brew products could help producers reach a new audience
As hot drinks in Hong Kong continues to evolve, local consumers are showing greater willingness and demand for options that combine both specific health benefits as well as being sourced from sustainable/reputable sources. This is especially the case for tea, as many consumers are searching for variants that claim to treat or counter specific symptoms such as relieving headaches and improving gut health.
Natural and organic claims likely to feature prominently in the growth and development of coffee in Hong Kong
Artificial and processed drinks are generally perceived as more harmful to health in Hong Kong. This is likely to push further demand for natural hot drinks from local consumers over the forecast period, as they look to adopt healthier lifestyles and prevent long-term illness.
Energy boosting likely to remain an important claim in other hot drinks
With the pandemic over consumers are returning to increasingly busy lifestyles and this is creating demand for products which can help them complete their daily tasks and to stay focused. As such, energy boosting, which is a health benefit type of health and wellness attribute, is anticipated to record positive growth in hot drinks over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Hong Kong, China?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Hong Kong, China?
- Which are the leading brands in HW Hot Drinks in Hong Kong, China?
- How are products distributed in HW Hot Drinks in Hong Kong, China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Rising health awareness and changing attitudes drive demand for low and no added sugar
Other hot drinks producers looking to reach more consumers as demand slows
Players focus on promoting the health benefits of tea through clear labelling and marketing
Functional hot drinks likely to spur growth over the forecast period while cold brew products could help producers reach a new audience
Natural and organic claims likely to feature prominently in the growth and development of coffee in Hong Kong
Energy boosting likely to remain an important claim in other hot drinks
Health and Wellness in Hong Kong, China - Industry Overview
Health and wellness in focus
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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