2024 has been an interesting year for health and wellness hot drinks, with consumers looking to make healthier choices but on a budget. Consumers remained keen to invest in hot drinks with functional claims such as immunity support and energy boosting in post-pandemic Hong Kong but rising prices and other financial pressures pushed some consumers to prioritise value when it comes to their choice of product.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Hong Kong, China?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Hong Kong, China?
- Which are the leading brands in HW Hot Drinks in Hong Kong, China?
- How are products distributed in HW Hot Drinks in Hong Kong, China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Financial pressures limit growth opportunities within health and wellness hot drinks
Market trends being shaped by new product development and rising health awareness
Consumers remain keen to supplement their diet with fortified hot drinks
Rising health concerns push consumers to cut out sugar from their diet
Health and wellness claims could be key to adding value in a challenging market
Fortified and functional claims likely to remain popular
Mixed fortunes predicted for no sugar claims
Health and Wellness in Hong Kong, China - Industry Overview
Interest in health and wellness grows despite financial pressures
Better for you and functional claims on the rise as health awareness grows
Clean label trend fuelling demand for natural and organic claims
Plant-based diets and natural ingredients set to receive growing interest
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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