PROSPECTS AND OPPORTUNITIES
No fat set to grow over the forecast period, as consumers seek to control their weight and maintain health
A large proportion of the US population is struggling with their weight, with rates of overweight and obesity in the country higher than those globally, which is also leading to problems such as a higher rate of deaths from diabetes than globally. In addition, consumer concern continues over health problems linked to high sugar, fat, and salt levels in food and drinks.
Increasing fragmentation of health benefit claims expected to be seen
Products with health benefits are expected to be main drivers of growth in health and wellness hot drinks in the forecast period. While better for you products are expected to remain popular, an increasing number of consumers will prefer to choose products which have more positive connotations, such as brain health and memory, or energy-boosting.
Health concerns will see no allergens maintain growth in health and wellness hot drinks
Consumers are now typically more interested in health and wellness within hot drinks, and are increasingly keen to drink “better” in order to prevent medical problems. As such, alternative products that are positioned as healthier than standard variants increasingly feature in consumers’ shopping baskets.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in USA?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in USA?
- Which are the leading brands in HW Hot Drinks in USA?
- How are products distributed in HW Hot Drinks in USA?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in the US - Category analysis
KEY DATA FINDINGS
Striking a balance between energy and calm drives sales of no caffeine hot drinks
“Health halo” perception of plant-based hot drinks drives exceptional growth
Coffee accounts for most sales of natural products within health and wellness hot drinks
No fat set to grow over the forecast period, as consumers seek to control their weight and maintain health
Increasing fragmentation of health benefit claims expected to be seen
Health concerns will see no allergens maintain growth in health and wellness hot drinks
Health and Wellness in the US - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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