PROSPECTS AND OPPORTUNITIES
Italians expected to embrace natural, healthy and organic hot drinks options over the forecast period
Consumer demand for healthy and natural hot drinks is likely to continue over the forecast period, while good source of antioxidants tea is expected to see dynamic growth. Indeed, while there remains interest in products with general health claims, Italians are increasingly searching for options with more specific benefits to improve their health, immune system, and energy levels, as well as to improve their sleep.
Consumers going natural in search of a healthier lifestyle
Artificial and processed food and drinks are generally seen as unhealthy and even potentially harmful, with regular media articles highlighting the potential health risks of different artificial ingredients and preservatives. This will likely result in increased sales of natural hot drinks in the future as consumers try to adopt healthier lifestyles and prevent long-term health issues.
Digestive health a growing concern in Italy as the country’s population continues to age
Increasing awareness of the links between diet, a healthy metabolism and immune health is expected to lead more consumers to look for hot drinks that suggest specific health benefits. Digestive health, which is a health benefit type of health and wellness attribute, can be expected to benefit accordingly.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Italy?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Italy?
- Which are the leading brands in HW Hot Drinks in Italy?
- How are products distributed in HW Hot Drinks in Italy?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Italy - Category analysis
KEY DATA FINDINGS
Economic pressures influence purchasing decisions, but consumers remain keen to adopt healthier choices when it comes to hot drinks
Natural remains the key claim in 2023 as consumers turn their back on artificial ingredients
Health conscious consumers look to reduce their intake of sugar, fat, and caffeine
Italians expected to embrace natural, healthy and organic hot drinks options over the forecast period
Consumers going natural in search of a healthier lifestyle
Digestive health a growing concern in Italy as the country’s population continues to age
Health and Wellness in Italy - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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