PROSPECTS AND OPPORTUNITIES
Pressure on coffee producers to arrest migration of younger consumers
While health and wellness claims have not played a major role in the development of coffee in Denmark, which traditionally has a high level of coffee consumption, it is likely that producers will increasingly come under pressure to become more health focused in their product innovation and marketing strategies. Younger consumers, in particular, are increasingly subject to international consumption trends and are drinking less coffee, with health and ethical concerns also playing a role in the shifting demand trends amongst younger Danish consumers.
Other hot drinks category needs to present a healthier image
Just as coffee is seeing shifts in consumption behaviours increase the pressure on manufacturers to consider focusing more strongly on health and wellness, chocolate-based flavoured powder drinks is set to see competition from other beverages influence players’ strategies. Parents are increasingly opting for products such as smoothies or naturally flavoured water, for example, which are considered to be healthier.
Trend to decrease sugar intake in hot drinks to gather momentum over the forecast period
No and low sugar hot drinks are expected to continue benefiting from growing anti-sugar sentiment in Denmark. In fact, low and no added sugar variants are likely to be extended to categories in which they were not present or in which they only had a low presence over the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Denmark?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Denmark?
- Which are the leading brands in HW Hot Drinks in Denmark?
- How are products distributed in HW Hot Drinks in Denmark?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Denmark - Category analysis
KEY DATA FINDINGS
Continued expansion of organic hot drinks
Sugar is a key health issue in other hot drinks
Functionality gaining in importance in tea
Pressure on coffee producers to arrest migration of younger consumers
Other hot drinks category needs to present a healthier image
Trend to decrease sugar intake in hot drinks to gather momentum over the forecast period
Health and Wellness in Denmark - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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