In 2024, health, wellness, and clean ingredients strongly influenced hot drinks in Denmark, driving growth in functional teas, herbal teas, and premium coffees. Organic and natural claims remained key purchase drivers, with consumers prioritising transparency, traceable sourcing, and ethically produced ingredients. Specialty and plant-based offerings gained popularity, supporting premiumisation and higher average prices across the category.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Denmark?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Denmark?
- Which are the leading brands in HW Hot Drinks in Denmark?
- How are products distributed in HW Hot Drinks in Denmark?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Denmark - Category analysis
KEY DATA FINDINGS
Organic and natural claims support sales of hot drinks in Denmark
Clean ingredients and speciality offerings influence hot drinks in Denmark in 2024
Organic remains a key health claim, supporting sales of hot drinks in Denmark
Natural and clean ingredients drive growth and premiumisation in Denmark’s hot drinks
Premium, clean, and organic hot drinks are set to respond to health-conscious demands
Rising disposable income and expanded product ranges are set to support sales of organic hot drinks
Natural hot drinks are expected to grow as manufacturers expand ranges across different price points
Health and Wellness in Denmark - Industry Overview
Clean label, fortified and functional innovation drives demand in Danish food and drink
Plant-based, fortified and functional innovation drives sales of food and drink in Denmark
Demand for transparency and sustainability supported sales of health claims in 2024
Rising demand for low-calorie, functional, and clean label foods is expected in Denmark
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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