PROSPECTS AND OPPORTUNITIES
No sugar and no caffeine expected to remain popular in hot drinks in the forecast period
Although performances will vary across health and wellness claim types, many are forecast to see growth in hot drinks over the forecast period, driven by growing demand from consumers who are looking for healthier beverages. In particular, the ““healthy pleasure” trend will benefit better for you hot drinks, as more consumers are looking to take care of their health, but in a way that does not affect their consumption habits too significantly.
Vegetarian set to see one of the strongest growth rates over the forecast period
An increasing number of consumers are examining their diet more closely in connection with specific health concerns, and are becoming more selective about the ingredients and nutrients included in their foods. This has benefited alternatives to animal-based products, and products which align with a vegetarian and vegan diet.
Good source of antioxidants hot drinks will be one to watch
When it comes to absorbing specific nutrients as a way of boosting metabolism, consumers in South Korea are expected to increasingly look beyond over-the-counter vitamins and supplements, towards their wider dietary habits. This will lead them to seek out extra functionality from the foods and drinks they consume.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in South Korea?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in South Korea?
- Which are the leading brands in HW Hot Drinks in South Korea?
- How are products distributed in HW Hot Drinks in South Korea?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in South Korea - Category analysis
KEY DATA FINDINGS
No sugar accounts for the highest sales within health and wellness hot drinks in 2023
No caffeine maintains high sales, but growth performances vary across categories
Keto hot drinks sees the fastest growth in health and wellness hot drinks
No sugar and no caffeine expected to remain popular in hot drinks in the forecast period
Vegetarian set to see one of the strongest growth rates over the forecast period
Good source of antioxidants hot drinks will be one to watch
Health and Wellness in South Korea - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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