PROSPECTS AND OPPORTUNITIES
Functional and fortified options gather pace as consumers appreciate added value
Health and wellness trends are set to continue gathering pace over the forecast period. Consumers will increasingly take a holistic approach to health and wellness, considering food, drinks and activities that create a balanced lifestyle.
Natural hot drinks benefit from negative media discussion surrounding ultra-processed food
Following no caffeine hot drinks, natural hot drinks will record the highest retail value sales over the forecast period. Retail sales of natural hot drinks are projected to rise by 6% 2023 constant value CAGR to reach EUR48 million by 2028.
Vegan coffee drives double-digit growth as plant-based diets boost opportunities for the product
Consumers in Austria are increasingly considering vegan and plant-based products, with buying habits influenced by raising health, environmental and animal welfare concerns. In addition to vegans, there has been a noted rise in flexitarians, who avoid meat or animal products on a flexible basis.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Austria?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Austria?
- Which are the leading brands in HW Hot Drinks in Austria?
- How are products distributed in HW Hot Drinks in Austria?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Austria - Category analysis
KEY DATA FINDINGS
No caffeine drives retail value sales as Austrians aim to improve their wellbeing
Good source of antioxidants records solid growth as consumers seek functional benefits
Innovations focus on organic claims, aligning with health and sustainability demands
Functional and fortified options gather pace as consumers appreciate added value
Natural hot drinks benefit from negative media discussion surrounding ultra-processed food
Vegan coffee drives double-digit growth as plant-based diets boost opportunities for the product
Health and Wellness in Austria - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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