PROSPECTS AND OPPORTUNITIES
Even sugar reduction may not be enough to drive growth in low/no/no added sugar other hot drinks, due to bad press
The increasing prevalence of chronic diseases such as obesity, diabetes, and heart disease is being seen in India. The rise in these diseases has been linked to poor dietary choices, such as the consumption of processed foods high in sugar, salt, and unhealthy fats.
Lactose free expected to rise as consumers look for products for specific dietary requirements
Hot drinks for people following a specific diet, and those that can be consumed by those with an intolerance are expected to see rising popularity in India in the forecast period, as consumers seek to look after their own body and avoid any unpleasant adverse reactions. This is expected to directly benefit lactose free hot drinks, which is a dietary and free from type of health and wellness attribute, with a double-digit retail value CAGR expected at constant 2023 prices.
No caffeine set to grow as more consumers look to improve their sleep quality
A better for you health and wellness claim that is expected to perform well in hot drinks in India in the forecast period is no caffeine. Sales of products claiming no caffeine are already notable, at INR5.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in India?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in India?
- Which are the leading brands in HW Hot Drinks in India?
- How are products distributed in HW Hot Drinks in India?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in India - Category analysis
KEY DATA FINDINGS
Immune support leads health and wellness hot drinks in 2023 as parents look to reinforce their children’s immune system
Natural continues to grow in health and wellness hot drinks, as consumers avoid overprocessed beverages
Good source of vitamins claim grows as consumers look for fortification
Even sugar reduction may not be enough to drive growth in low/no/no added sugar other hot drinks, due to bad press
Lactose free expected to rise as consumers look for products for specific dietary requirements
No caffeine set to grow as more consumers look to improve their sleep quality
Health and Wellness in India - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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