In 2024, health and wellness trends were supporting growth in Swedish hot drinks, particularly for products with organic, no caffeinated, and functional claims. Organic tea remained especially strong, while organic coffee was constrained by price sensitivity. Consumers were increasingly seeking products that support sleep, relaxation, and overall wellbeing, boosting demand for no caffeine coffee and herbal/fruit teas. Innovation also focused on low sugar, plant based coffee, and functional teas,
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Sweden?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Sweden?
- Which are the leading brands in HW Hot Drinks in Sweden?
- How are products distributed in HW Hot Drinks in Sweden?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Sweden - Category analysis
KEY DATA FINDINGS
Health and wellness trends drive growth in organic, decaffeinated, and functional hot drinks in Sweden
Rising health and wellness trends drive demand for organic and functional hot drinks in Sweden
Price pressures challenge Sweden’s traditionally strong organic market despite high consumer interest in ethical tea
Growing concerns over sleep and anxiety drive adoption of no caffeinate hot drinks
Low sugar and plant based formulas are set to be the focus of innovation
Organic hot drinks sales are set to grow in Sweden, but recovery will depend on economic conditions
Growing interest in sleep and wellbeing will fuel demand for no caffeinate and functional hot drinks in Sweden
Health and Wellness in Sweden - Industry Overview
Fortified/functional and natural health claims support growth and innovation in 2024
Nutrition-led reformulation and functional claims shape innovation across food and drink in Sweden
Natural, plant-based and clean-label positioning support sales in Sweden in 2024
Reformulation and plant-based, functional innovations are set to support future growth
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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