PROSPECTS AND OPPORTUNITIES
Fortified and organic herbal teas have solid growth potential as consumers avoid caffeine
Across the forecast period, consumers will continue to migrate towards healthier options, with added health benefits, sustainability, and organic certification driving sales. Many consumers are expected to align their choices with a more holistic and natural approach to wellbeing, including a move away from coffee to tea.
Innovations within other hot drinks appeal to health-conscious parents in Sweden
Other hot drinks tend to suffer from a negative perception, with sales mainly driven by chocolate-based flavoured powder drinks. During the review period, media claims and rising concerns around the potentially negative side effects of processed food and drink, further impacted sales.
The vegetarian claim drives the strongest growth, aligning with changing dietary behaviours
Consumers in Sweden are showcasing increased concerns surrounding animal welfare and sustainability, with migration to meat-free diets driven by ethical concerns in addition to health. This creates strong prospects for hot drinks with vegetarian and vegan claims, with rising demand for products with vegan and vegetarian claims driving innovation in these areas.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Sweden?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Sweden?
- Which are the leading brands in HW Hot Drinks in Sweden?
- How are products distributed in HW Hot Drinks in Sweden?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Sweden - Category analysis
KEY DATA FINDINGS
Organic hot drinks lead sales, however, growth struggles as disposable incomes decline
Double-digit growth for no sugar claim as obesity and health concerns rise
Strong growth for a good source of vitamins and minerals tea as consumers reach for fortified options
Fortified and organic herbal teas have solid growth potential as consumers avoid caffeine
Innovations within other hot drinks appeal to health-conscious parents in Sweden
The vegetarian claim drives the strongest growth, aligning with changing dietary behaviours
Health and Wellness in Sweden - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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