While limited-service restaurants in China continued to develop positively in 2025, current value and transaction growth rates were weaker than in 2024. The slowdown was mainly attributable to ongoing economic uncertainty, which made consumers more cautious in their discretionary spending habits. Trade remained resilient overall, however, as these types of establishments are among the cheaper options in the local foodservice market. With lifestyles becoming busier, enduring appreciation for the

Foodservice sales through limited-service restaurants in Thailand increased in current value terms in 2025, supported by resilient demand from local consumers and the continued use of deals and promotions to stimulate sales. Amid elevated living costs and the relatively high cost of dining out, many consumers increasingly turned to limited-service formats for their affordability and convenience.

Limited-service restaurants in Poland showed another positive performance in 2025, with current value sales, transactions and outlet numbers increasing at healthy rates. Current value growth was down slightly on the previous year, partly due to a more stable inflationary environment but also because the rising cost of living meant most people remained inclined to exercise greater caution in their discretionary spending habits. Similarly, heightened budget-consciousness caused growth in transacti

Though foodservice value sales declined in limited-service restaurants in Greece in 2025, these outlets and specialist coffee shops continue to attract investment due to their high profit potential and low costs. The market has seen both openings and closures from overinvestment, but consumers increasingly prefer limited-service formats over full-service. Burger chains and independents, notably boosted by Vivartia’s acquisition of Jackaroo and the re-entry of pizza chains, drive growth. Convenie

Limited-service restaurants in Turkey remained resilient in 2025, supported by steady demand for affordable, convenient formats, while chains leveraged scale, digital ordering and menu innovation to maintain competitiveness. Looking ahead, growth is expected to be shaped primarily by operational efficiency, franchising expansion and strengthened delivery ecosystems. Drive-through development, bakery-focused concepts and hybrid traditional-modern menus are set to gain traction, while eat-in occas

Limited-service restaurants in Ukraine continued to grow in 2025, driven by affordability, accessibility, and operators’ ability to adapt menus and formats to local consumer needs. Popular fast-food options such as burgers, pizza, sushi, kebab, and shawarma remained in high demand, while flexible formats like takeaway outlets and small locations helped maintain resilience during wartime conditions. Convenience stores limited-service restaurants became the fastest-growing category as chains expan

In 2025, Ireland’s limited-service restaurants recorded solid growth, driven by new brand entries and expanding formats that strengthened appeal across everyday and on-the-go occasions. The arrival of Taco Bell at an Applegreen motorway site and the opening of Wendy’s in Cork boosted momentum, alongside continued activity from McDonald's and Burger King. Growth was further supported by digital ordering, loyalty offers and strong value positioning from operators such as Supermac’s, helping the ca

Limited-service restaurants saw growth in current value terms in 2025 despite significant challenges, including an ongoing labour shortage that increased the category’s reliance on migrant workers. The increasing number of migrants in the country also influenced the development of the offer in the category, with a growing number of players offering cuisine from around Southeast Asia.

Limited-service restaurants in Norway saw growth across volume and value metrics in 2025, supported by significant investments by chained players. Operators are seeking to expand their footprint with new outlet openings in urban, underserved and tourist areas, while developing and improving in fufillment terms. The category continues to win over consumers, especially teenagers and young adults, with convenience, affordability and sociability opportunities. Nonetheless, menu innovations and outle

In 2025, limited-service restaurants in Morocco register a robust performance, driven by a record-breaking surge in tourism and a growing middle class, which supports increasing demand for convenient and diverse dining options. The sector is characterised by a blend of traditional Moroccan cuisine and modern, tech-driven delivery services.

Limited-service restaurants remained one of the most resilient categories within Slovak consumer foodservice in 2025. Despite difficult economic conditions and cautious consumer spending, the category benefited from its strong value-for-money positioning and ability to offer quick, affordable meals. Promotions, bundled menus and strong cooperation with delivery platforms helped operators maintain consumer interest, although overall demand remained constrained by weak purchasing power and rising

Limited-service restaurants delivered the strongest value growth within Finnish consumer foodservice in 2025, supported by ongoing demand for affordable, convenient meals. While overall consumer confidence remained weak and volumes continued to decline across the industry, limited-service restaurants benefited from their positioning as a lower-cost option for eating out. Operators also continued to refine their offers through menu updates, targeted promotions and selective outlet expansion, help

In 2025, limited-service restaurants in Hungary are dominated by major global chains (McDonald's, KFC, Burger King) utilising high-tech apps and self-order kiosks to serve a fast-paced segment. However, local chain, Simon’s Burger, is making significant strides.

Limited-service restaurants in Nigeria in 2025 were impacted by inflation-driven price increases, shifting consumer demand towards value-for-money options. Transaction volumes were supported by urbanisation, population growth and outlet expansion, while delivery partnerships, digital ordering and social media enhanced accessibility and convenience. Burger concepts gained momentum, while independent operators remained dominant due to affordability and a wide reach. Moving forward, ongoing inflati

Limited-service restaurants saw steady growth in 2025, fuelled by demand for convenient and affordable meal options. However, operational and compliance challenges accompanied by ongoing consumer price sensitivity remained an obstacle to stronger growth The return of Subway to the market under a new partnership was one of the most significant moves, with the brand aiming to expand its footprint over the forecast period.

Limited-service restaurants were hard hit by the Israel-Hamas war in 2025, with foodservice value sales declining due to weaker demand and some outlets closing. Delivery platforms have supported the category, alongside the resilience of pizza restaurants and the rising popularity of comfort and indulgent foods.

Limitedservice restaurants in Chile registered overall foodservice current value growth in 2025, partly informed by slightly higher inflation than in 2024, but also dynamism company activity. However, performances varied significantly across categories. Some limited-service restaurants benefited from rising demand for affordable, quickservice options, yet results were mixed as some categories expanded rapidly while others contracted. Contrasting dynamics led to sharp divergences driven by struct

Limited-service restaurants in the Philippines remained a highly popular and fast-growing category within consumer foodservice at the end of the review period. Growth drivers were observed from a variety of avenues in 2025, such as improving economic indicators like lower inflation, which stimulated consumer confidence and eating-out tendencies. Improving tourism flows also added some dynamism to the demand for limited-service restaurants. Many players expanded and refreshed their outlets to gro

Limited-service restaurants continued to record positive growth in 2025, supported by strong consumer demand for convenient, affordable and consistent meal solutions. Despite ongoing economic pressures and cautious consumer spending, limited-service restaurants benefited from their positioning as accessible and value-for-money dining options, making them attractive to a broad consumer base.

In 2025, limited-service restaurants in Spain outpaced full-service players, driven by affordability, convenience, and rising foodservice prices, with chains like Burger King and McDonald’s expanding their presence. Burgers and Latin American cuisine led growth, while online delivery platforms such as Glovo and Just Eat continued to gain popularity despite regulatory challenges. Looking ahead, chicken-focused and plant-based offerings are expected to drive value growth, supported by digital enga

Strong growth in Peru’s limited-service restaurants category in 2025 was driven by a stable economy, rising consumer spending, expansion of new outlets, enhanced social media campaigns, and strengthened delivery services. Pizza chains like Little Caesar's Pizza, Domino's Pizza, and Pizzas Raúl led growth through new openings, menu innovations, and store modernisations. Delivery services and digital promotions also expanded, meeting consumer demand for convenience and safety, while cultural and m

Despite weaker consumer purchasing power, limited-service restaurants reported solid growth in foodservice value sales over 2025. Operators faced cost pressure, driving up prices and leading to shrinkflation strategies in the highly competitive categories like chicken franchise chains. Efforts to rein in costs led to a shift away from third-party delivery apps, with major brands creating proprietary apps that offer incentives and promotions.

Limited-service restaurants in the UAE witnessed steady growth in 2025, driven by population growth, tourism, urban and retail developments, with these trends helping to sustain demand for convenient and affordable meals. Higher living costs meant residents were more selective about expenditure forcing operators to lean more heavily on clear, good-value meal bundles.

Limited-service restaurant grew in Saudi Arabia in 2025, driven by tourism expansion, a young and urbanising population, rising female labour force participation, and Vision 2030 initiatives that increased footfall in malls, transport hubs, and entertainment districts. Digital adoption, particularly through food delivery and quick-commerce platforms, expanded access to convenient dining occasions, while cost-conscious consumers favoured affordable, predictable limited-service options over full-s