COMPETITIVE LANDSCAPE
Goody’s SA leads limited-service restaurants with strong brand portfolio
Goody’s SA was the leading company in limited-service restaurants in Greece in 2025, with a strong presence in bakery limited-service restaurants through its Everest brand and in burger limited-service restaurants through Goody’s Burger House. Following the 2025 acquisition of Jackaroo, the company gained market share in 2025 in burger limited-service restaurants and in limited-service restaurants overall.
Ice cream brands are among the top performers in limited-service restaurants
Ice cream limited-service restaurant brands were among the top performers in 2025. Value growth was largely driven by price increases, as most operators saw a decline in transactions per outlet amid fierce competition from independent gelaterias.
Chains outperform independents as investment accelerates in limited-service restaurants
While independents continue to lead in limited-service restaurants and claim a higher market share, chains hold a higher share in limited-service restaurants than in other consumer foodservice categories in Greece, with many domestic and international brands present. Overall, limited-service restaurant chains outperform independents because they receive higher investment.
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Overview:
Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Limited-Service Restaurants industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Limited-Service Restaurants in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Limited-Service Restaurants in Greece?
- Which are the leading brands in Limited-Service Restaurants in Greece?
- How are multinational and local operators competing and expanding in Greece?
- How are consumer lifestyle trends and eating habits shaping Limited-Service Restaurants in Greece?
- How is the Limited-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Limited-Service Restaurants in Greece? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Limited-Service Restaurants in Greece - Category analysis
KEY DATA FINDINGS
Investment in limited-service restaurants in Greece despite value sales decline
Investment surges in limited-service formats despite market saturation
Burger limited-service restaurants drive growth through acquisitions and new concepts
Delivery and drive-through expand as operators prioritise convenience
Niche concepts and world cuisines drive future outlet expansion
Delivery set to grow as eat-in declines further
Premiumisation reshapes menus to boost transaction value
Goody’s SA leads limited-service restaurants with strong brand portfolio
Ice cream brands are among the top performers in limited-service restaurants
Chains outperform independents as investment accelerates in limited-service restaurants
Consumer Foodservice in Greece - Industry Overview
Inflation spurs shift to delivery and limited-service dining in Greek foodservice in 2025
KEY DATA FINDINGS
Inflation pressures continue to weigh on foodservice performance
Rise of home delivery and takeaway is reshaping innovation and competition
Loyalty programmes gain traction among chained and independent operators
Innovation to focus on limited-service restaurants for growth
Vegan and vegetarian demand will expand plant-based menus
Sustainability to become a competitive advantage for operators
Independent operators dominate Greek foodservice
Il Toto posts fastest growth through outlet expansion
Chains invest heavily to capture shrinking consumer spending
Intensifying pressure on independents amidst rising chain investment
Emerging trends in burger and ice cream limited-service restaurants reflect innovation and investment
DISCLAIMER
The following categories and subcategories are included:
Limited-Service Restaurants
- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
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- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
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- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
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- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
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- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
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- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
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- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
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- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
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- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
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- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
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- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
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- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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