COMPETITIVE LANDSCAPE
McDonald’s leads, but growth is limited
McDonald’s is the leading player in this category. The company expanded its outlet count further in 2025 and achieved a modest increase in total revenue.
Bram Ladage achieves growth through expansion of number of outlets
Bram Ladage demonstrated growth in 2025, primarily due to its successful expansion strategy and the opening of new outlets, which contributed significantly to overall sales value. Although it operates with substantial turnover, Bram Ladage maintains a regional focus, with 46 outlets predominantly located in South Holland.
New entrepreneurs choose to be franchisees rather than independent
Chained limited-service restaurants outperformed independent players in 2025, both in terms of growth in the number of outlets and foodservice RSP growth. The main reason is that chained players tend to have deeper pockets to fund innovation and new technology.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Limited-Service Restaurants industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Limited-Service Restaurants in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Limited-Service Restaurants in Netherlands?
- Which are the leading brands in Limited-Service Restaurants in Netherlands?
- How are multinational and local operators competing and expanding in Netherlands?
- How are consumer lifestyle trends and eating habits shaping Limited-Service Restaurants in Netherlands?
- How is the Limited-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Limited-Service Restaurants in Netherlands? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Limited-Service Restaurants in the Netherlands - Category analysis
KEY DATA FINDINGS
Rising costs and competition challenge value proposition for limited-service restaurants in the Netherlands
High prices remain an issue for limited-service restaurants
Ice cream limited service restaurants offer affordable indulgence
Rising costs of ingredients impacts the affordability of category
Outlook remains positive, although inflation will remain a significant factor
Steady growth predicted for delivery
K-Food set to be a key trend over the forecast period
McDonald’s leads, but growth is limited
Bram Ladage achieves growth through expansion of number of outlets
New entrepreneurs choose to be franchisees rather than independent
Consumer Foodservice in the Netherlands - Industry Overview
Mixed picture for consumer foodservice in 2025
KEY DATA FINDINGS
Foodservice faces further rise in costs in 2025
Growth of delivery and takeaway under pressure
McDonald's launches new AI feature which creates unique family story
Evolving habits will benefit foodservice in the years ahead
Technology will help reward and attract new and returning customers
Technology will help to streamline operations and make it more sustainable
McDonald’s leads in a competitive field
Domestic player Wakuli enjoys growth
Aggressive expansion of outlets for Johnny's Burger Co
Chains outperform independents in 2025
Convenience set to drive transformation and growth in Dutch foodservice
DISCLAIMER
The following categories and subcategories are included:
Limited-Service Restaurants
- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
-
-
- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
-
- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
-
- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
-
- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
-
- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
-
- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
-
- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
-
- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
-
- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
-
- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
-
- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
-
Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Limited-Service Restaurants research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!