PROSPECTS AND OPPORTUNITIES
Limited-service restaurant providers anticipate slow recovery
Limited-service restaurants in Malaysia are expected to experience a gradual recovery over the forecast period, following war-related boycotts among some consumers, that significantly impacted leading players such as McDonald's, KFC, and Pizza Hut. To attract customers back to their outlets, these brands will implement promotional and discount strategies, including limited-edition meals.
Drive-through formats and home delivery will continue to gain popularity
The forecast period is set to see a surge in drive-through limited-service restaurants, driven by increasing consumer demand for convenience. With the availability of online ordering through apps such as McDonald’s McDelivery, customers can order in advance and pick up their meals at drive-through counters, without having to step into physical stores.
Self-ordering systems will appeal to time-pressed consumers
Limited-service restaurant players in Malaysia are increasingly prioritising the implementation of self-ordering panels to streamline the ordering and payment process. These systems allow customers to place their orders independently, reducing waiting times and improving operating efficiency.
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Overview:
Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Limited-Service Restaurants industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Limited-Service Restaurants in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Limited-Service Restaurants in Malaysia?
- Which are the leading brands in Limited-Service Restaurants in Malaysia?
- How are multinational and local operators competing and expanding in Malaysia?
- How are consumer lifestyle trends and eating habits shaping Limited-Service Restaurants in Malaysia?
- How is the Limited-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Limited-Service Restaurants in Malaysia? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Limited-Service Restaurants in Malaysia - Category analysis
KEY DATA FINDINGS
Challenging year for chained limited-service restaurants
Emerging regional players attract consumers away from established chains
Third-party delivery providers gain traction
Limited-service restaurant providers anticipate slow recovery
Drive-through formats and home delivery will continue to gain popularity
Self-ordering systems will appeal to time-pressed consumers
Consumer Foodservice in Malaysia - Industry Overview
Conflict from Israel-Hamas War impact the performance of consumer foodservice in Malaysia in general
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Limited-Service Restaurants
- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
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- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
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- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
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- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
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- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
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- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
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- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
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- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
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- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
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- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
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- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
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- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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