PROSPECTS AND OPPORTUNITIES
Rising sophistication driving innovation
With the average unit prices in full-service restaurants unlikely to decline over the coming years, limited-service restaurants is expected to increasingly promote value. At the same time, ongoing premiumisation and increasing sophistication are set to lead to an improved offer and new product developments in the category over the forecast period.
Omnichannel strategies fuelling delivery and drive-through sales over the coming years
The drive-through and delivery segments in Portugal are evolving rapidly, responding to shifting consumer preferences and technological advances. The growing demand for convenience, especially post-pandemic, has driven limited-service restaurants players to expand their partnerships with delivery platforms.
Sustainability, technology and AI shaping future of limited-service restaurants
Sustainability, technology and growing use of AI are likely to shape the future of limited-service restaurants. Self-ordering kiosks are anticipated to continue to grow in prevalence over the coming years, pushed by positive results in terms of average ticket prices and cost efficiency as rising food prices and labour costs create challenges for limited-service restaurants companies.
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Overview:
Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Limited-Service Restaurants industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Limited-Service Restaurants in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Limited-Service Restaurants in Portugal?
- Which are the leading brands in Limited-Service Restaurants in Portugal?
- How are multinational and local operators competing and expanding in Portugal?
- How are consumer lifestyle trends and eating habits shaping Limited-Service Restaurants in Portugal?
- How is the Limited-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Limited-Service Restaurants in Portugal? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Limited-Service Restaurants in Portugal - Category analysis
KEY DATA FINDINGS
Rising sophistication of limited-service restaurants moves the category away from the low-cost definition
McDonald’s and Burger King continue to lead
Kiosks boosting value per transaction
Rising sophistication driving innovation
Omnichannel strategies fuelling delivery and drive-through sales over the coming years
Sustainability, technology and AI shaping future of limited-service restaurants
Consumer Foodservice in Portugal - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Limited-Service Restaurants
- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
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- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
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- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
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- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
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- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
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- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
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- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
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- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
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- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
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- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
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- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
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- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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