PROSPECTS AND OPPORTUNITIES
Limited-service restaurants is expected to benefit from strengthening consumer demand
During generally weakening consumer demand in Austria since the rise in inflation in 2022, consumers continued to showcase a strong desire to eat out following the limitations in the pandemic. This led limited-service restaurants to perform relatively well, offering affordability The first signs of another shift in consumer preferences were registered in 2024, when a slowdown in value growth for full-service restaurants was recorded.
Nordsee is expected to continue reducing its outlets across the forecast period
Nordsee, a once well-established brand in Austria’s limited-service restaurant sector, experienced a significant decline over the forecast period with no clear path to recovery in sight. Once known for offering high-quality fish dishes, Nordsee has increasingly positioned itself as a fast-food option for seafood, akin to a McDonald's for fish, albeit with only moderate success.
Franchise concepts are set to increase, shaping the forecast period
With the rising costs of operating foodservice outlets, efficient concepts in limited-service restaurants will be more important across the forecast period. Operators will increasingly seek concepts that require minimal labour input and feature standardised workflows, with branding and marketing gaining even greater importance.
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Overview:
Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Limited-Service Restaurants industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Limited-Service Restaurants in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Limited-Service Restaurants in Austria?
- Which are the leading brands in Limited-Service Restaurants in Austria?
- How are multinational and local operators competing and expanding in Austria?
- How are consumer lifestyle trends and eating habits shaping Limited-Service Restaurants in Austria?
- How is the Limited-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Limited-Service Restaurants in Austria? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Limited-Service Restaurants in Austria - Category analysis
KEY DATA FINDINGS
Foodservice value growth slows, however, outlet expansion is strong for limited-service restaurants
Kenny's becomes established as a key brand in the rising poke bowl trend
Slow down in the expansion of the formerly dynamic Bistrobox brand
Limited-service restaurants is expected to benefit from strengthening consumer demand
Nordsee is expected to continue reducing its outlets across the forecast period
Franchise concepts are set to increase, shaping the forecast period
Consumer Foodservice in Austria - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Limited-Service Restaurants
- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
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- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
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- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
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- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
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- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
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- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
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- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
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- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
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- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
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- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
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- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
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- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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