COMPETITIVE LANDSCAPE
McDonald's Polska retains commanding overall lead in value sales terms
McDonald's Polska Sp zoo remained the clear leader in limited-service restaurants in value terms in 2025 due to its dominant position in the burger category. Its share of total sales fell slightly from 2024, partly due to a growing challenge from multiple smaller rivals but also because of the increasing tendency of Poles to make healthier foodservice choices.
Rex Concepts PLK is the most dynamic performer
Rex Concepts PLK Poland Sp zoo was by far the most dynamic performer within limited-service restaurants in terms of growth in current value sales and outlet numbers in 2025. This was partly due to the ongoing emergence of its business from a relatively low base, as it only launched the Popeyes chain – which specialises in Louisiana-style fried chicken – in Poland in 2023.
Differentiation strategies help independents weather challenging trading conditions
While lagging some distance behind the dominant chained category, independent limited-service restaurants showed a much-improved performance in current value growth terms in 2025, and continued to see transactions and outlet numbers increase at reasonably steady rates. New entrants and established operators were able to successfully navigate rising costs, enduring price-sensitivity among Poles and intense competition from chains by pursuing differentiation strategies focused on healthier, higher quality and gourmet-style menu items, the use of locally sourced ingredients, more novel and hybrid food concepts, authentic and personalised customer experiences etc.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Limited-Service Restaurants industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Limited-Service Restaurants in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Limited-Service Restaurants in Poland?
- Which are the leading brands in Limited-Service Restaurants in Poland?
- How are multinational and local operators competing and expanding in Poland?
- How are consumer lifestyle trends and eating habits shaping Limited-Service Restaurants in Poland?
- How is the Limited-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Limited-Service Restaurants in Poland? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Limited-Service Restaurants in Poland - Category analysis
KEY DATA FINDINGS
Growth in current value sales, transactions and outlet numbers remains robust
Chains continue outperform independents
Middle Eastern limited-service restaurants posts highest current value growth
Faster order fulfillment remains a key battleground
Outlook for limited-service restaurants is bright
Digitalisation trend will continue to gain momentum
Sustainability credentials set to become a more important point of competition
McDonald's Polska retains commanding overall lead in value sales terms
Rex Concepts PLK is the most dynamic performer
Differentiation strategies help independents weather challenging trading conditions
Consumer Foodservice in Poland - Industry Overview
Market continues to expand at a robust pace
KEY DATA FINDINGS
Rates of growth in value sales, transactions and outlet numbers slow moderately
Menu innovation, customer experiences and fulfilment are key points of competition
Investment in and engagement with loyalty programmes remain high
Outlook for consumer foodservice is broadly favourable
Digitalisation and automation set to become more visible across the market
Sustainability concerns will continue to shape company strategies
McDonald's maintains market lead in value sales terms
Rex Concepts is the most dynamic performer overall
AmRest expands Starbucks chain into smaller cities
Independents continue to dominate consumer foodservice in Poland
Adoption of digital tools is strongest among chains
DISCLAIMER
The following categories and subcategories are included:
Limited-Service Restaurants
- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
-
-
- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
-
- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
-
- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
-
- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
-
- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
-
- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
-
- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
-
- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
-
- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
-
- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
-
- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
-
Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Limited-Service Restaurants research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!