PROSPECTS AND OPPORTUNITIES
Tier-2 cities and emerging urban zones set to be the focus of expansion
The limited-service restaurants channel is projected to see robust growth in India over the forecast period, boosted by increased outlet coverage, and the fast-paced lifestyles of urban consumers. Prominent chained limited-service restaurants such as McDonald’s, KFC, Popeyes, Burger Singh, and La Pinoz have set forth ambitious plans to rapidly scale up their number of outlets across the country, thereby enhancing their market coverage in the forecast period.
Regional and indulgent flavours and healthier options set to fuel menu innovation
In 2024 and 2025, limited-service restaurants in India have deepened their focus on flavour experimentation, turning to bold, culturally resonant offerings to engage evolving consumer palates. For example, McDonald’s India introduced its Flavours of India range.
Rising costs pushing operators away from third-party delivery services
Over the forecast period, the government-backed platform Open Network for Digital Commerce (ONDC) is set to intensify the competition within delivery, as capping commission rates results in lower prices for the same products in comparison with the prices available at prominent third-party delivery platforms. As such, in the long run ONDC is expected to challenge the third-party delivery service giants, which due to their relatively higher commission rates will face dual challenges both from the brand as well as the consumer side.
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Overview:
Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Limited-Service Restaurants industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Limited-Service Restaurants in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Limited-Service Restaurants in India?
- Which are the leading brands in Limited-Service Restaurants in India?
- How are multinational and local operators competing and expanding in India?
- How are consumer lifestyle trends and eating habits shaping Limited-Service Restaurants in India?
- How is the Limited-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Limited-Service Restaurants in India? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Limited-Service Restaurants in India - Category analysis
KEY DATA FINDINGS
Inflation and increased health consciousness inform growth and development in 2024
Players under pressure to adapt their menus as competition grows
Platform independence and hybrid fulfilment to gain strategic focus
Tier-2 cities and emerging urban zones set to be the focus of expansion
Regional and indulgent flavours and healthier options set to fuel menu innovation
Rising costs pushing operators away from third-party delivery services
Consumer Foodservice in India - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Limited-Service Restaurants
- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
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- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
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- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
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- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
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- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
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- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
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- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
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- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
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- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
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- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
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- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
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- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
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This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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