PROSPECTS AND OPPORTUNITIES
Menu innovation will continue, loyalty apps will abound, and in the distance, electric charging presents new opportunities
Limited-service restaurants in the US is set to maintain solid retail current value growth rates throughout the forecast period, with chicken limited-service restaurants expected to continue to see the strongest growth. Menu innovation is likely to remain an important element of limited-service restaurants in the US.
California’s minimum wage takes effect, while regulatory changes remain to be seen
One of the biggest stories of 2024 was the coming into effect of California’s minimum wage increase. Much ink has been spilled about how the increase in the minimum wage for limited-service restaurant operators with more than 60 locations could drastically harm various parties throughout the state.
Delivery continues to expand rapidly, but pushback is starting to grow
Delivery continues to gain as a fulfilment method in the US on the whole. Third-party online delivery is comfortably the fastest growing fulfilment method, with first-party fulfilment remaining an important component of the broader picture, and growing the second fastest of all fulfilment methods.
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Overview:
Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Limited-Service Restaurants industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Limited-Service Restaurants in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Limited-Service Restaurants in USA?
- Which are the leading brands in Limited-Service Restaurants in USA?
- How are multinational and local operators competing and expanding in USA?
- How are consumer lifestyle trends and eating habits shaping Limited-Service Restaurants in USA?
- How is the Limited-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Limited-Service Restaurants in USA? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Limited-Service Restaurants in the US - Category analysis
KEY DATA FINDINGS
Inflationary period eases, while return to office continues to intensify
Chicken limited-service restaurants performs well, while Charged Lemonade exits
The growth of a barbell-shaped menu strategy
Menu innovation will continue, loyalty apps will abound, and in the distance, electric charging presents new opportunities
California’s minimum wage takes effect, while regulatory changes remain to be seen
Delivery continues to expand rapidly, but pushback is starting to grow
Consumer Foodservice in the US - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Limited-Service Restaurants
- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
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- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
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- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
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- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
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- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
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- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
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- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
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- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
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- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
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- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
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- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
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- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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