Carbonates in Spain is seeing only marginal volume growth in 2025, as regular formats continue to decline while reduced sugar options drive the category’s expansion. Reduced sugar other non-cola carbonates is the most dynamic segment, supported by flavour innovation and a premium shift linked to provenance cues such as ‘lemons from Murcia’. Within cola carbonates, reduced sugar variants have overtaken regular cola in off-trade volume sales for the first time, highlighting Spain’s accelerating mo

Soft drinks in Spain is seeing rising retail volume sales in 2025, driven by a mix of heightened health awareness, strong demand for reduced sugar and functional beverages, and consumers’ ongoing focus on affordability. Retail fragmentation is accelerating, with supermarkets, discounters, vending and e-commerce each influencing how brands position pricing, pack sizes and innovation. Private label is gaining substantial ground across key categories such as bottled water and juice, while major bra

RTD coffee in Spain is recording solid retail volume growth in 2025, supported by a strong national coffee culture and rising demand for convenient, chilled and affordable options. Off-trade dominates thanks to wide private label availability, while the on-trade also posts gains as consumption occasions expand. Innovation is active across premium, functional and plant-based formats, with new launches from Dulcesol, Lavazza, Liquats Vegetals, Chef Sam/Oatly, Danone/Alpro and others. Plant-based R

RTD tea in Spain is posting solid retail volume growth in 2025, with carbonated RTD tea and kombucha recording the strongest rises. Reduced sugar still RTD tea is also gaining momentum as consumers shift toward lower-sugar options across soft drinks. Stable pricing and strong health and wellness trends underpin performance, with kombucha in particular benefiting from its functional and natural positioning. Innovation is active, including new kombucha launches from brands such as Sanmy, Industria

Bottled water in Spain is recording firm retail volume growth in 2025, supported by high temperatures, rising tourism and strong momentum in the on-trade, where volume is increasing at a double-digit rate. Health and wellness priorities continue to redirect consumers toward hydration-led choices, while affordability pressures sustain high demand for large-format still natural mineral water. Carbonated bottled water is the fastest-growing subcategory, helped by rising interest in healthier altern

Concentrates in Spain is seeing another year of retail volume decline in 2025, with liquid concentrates posting the slowest fall. The category is losing ground to more convenient and healthier alternatives such as flavoured bottled water, sports drinks and carbonates, while mealtime-based consumption occasions offer limited scope for expansion. Attempts to create new occasions exist - for example, Dama de Baza’s positioning for cocktails, slushies and shakes - but these remain niche. Over the fo

Energy drinks in Spain is the fastest-growing soft drinks category in 2025, with strong rises in both regular and reduced sugar formats. Reduced sugar options are expanding most rapidly, supported by rising interest in functional beverages and lower-sugar formulations. Innovation remains central to performance, with brands launching sugar-free variants, limited editions and influencer-driven campaigns to broaden appeal. Monster and Red Bull continue to lead development, while new entrants such a

Sports drinks in Spain is recording solid retail volume growth in 2025, supported by rising interest in healthier hydration, sustained activity in the reduced sugar segment and increased consumption in the on-trade. Reduced sugar sports drinks is the most dynamic subcategory, with new launches focused on low-sugar formulations enhanced with functional ingredients such as vitamins and minerals. Brands continue to strengthen health-led positioning, with examples including Vitamin Well’s expanded H

Juice in Spain is seeing a clear volume decline in 2025, driven by strong price sensitivity, rising production costs and consumers’ growing preference for more affordable or functional alternatives such as flavoured water, coconut water and wellness-focused drinks. The category is increasingly polarised: value-driven shoppers prioritise private label and low-cost options, while a smaller segment seeks functional, superfood-infused and premium-positioned juices. Despite innovation in areas such a

Coffee in Spain is recording rising value sales in 2025 despite the cost-of-living crisis, as fresh coffee beans remains the most dynamic subcategory and on-trade demand strengthens in line with a more developed coffee culture. Penetration of super automatic coffee machines at home and growing consumer interest in origin, quality and sustainability are driving premium whole-bean formats, while coffee pods suffers from weaker demand, heavy discounting and mounting environmental concerns. Over the

In Spain, other hot drinks is seeing slight retail value growth but continued volume decline in 2025, as chocolate-based flavoured powder drinks lose ground amid rising health consciousness and long-term shifts away from sugary, calorie-dense beverages. Malt-based and plant-based options remain niche and under-innovated, while higher global cocoa prices and the cost-of-living crisis squeeze margins and push consumers towards private label or alternative categories such as tea and coffee. Leading

Hot drinks in Spain is recording rising retail value sales in 2025, with high unit prices, economic pressures and heightened price sensitivity steering many consumers towards supermarkets, promotions and private label. The scope for premiumisation is narrowing, although herbal and functional teas, wellness-oriented propositions and sustainability initiatives such as eco-friendly packaging continue to attract higher-income shoppers, with e-commerce expanding rapidly from a low base. Over the fore

Tea in Spain is recording moderate retail value growth in 2025, but volume is stagnating as black and instant tea decline and the overall category loses dynamism. Fruit/herbal tea is the key value growth driver, with consumers increasingly seeking functional blends promising specific health benefits, supported by strong innovation from players such as Pompadour, Hornimans and new wellness-focused entrants. Coffee and RTD tea present an ongoing competitive threat, particularly in a climate of war

Baked goods in Spain is achieving positive value growth in 2025, supported by snacking trends, tourism recovery and rising demand for convenient formats such as frozen bakery products and tortillas. Consumers continue to prefer fresh, unpackaged bread bought in small quantities, while indulgent items like cakes and pastries maintain appeal despite price increases. Retail performance is led by supermarkets, particularly Mercadona, while e-commerce is expanding rapidly as consumers adopt hybrid sh

Breakfast cereals in Spain is recording moderate value growth in 2025, supported by demand for healthier and value-added products such as muesli, granola and hot cereals, although overall volume sales remain stagnant. Rising tourism and immigration from Eastern Europe are contributing to consumption, while the growing popularity of oatmeal highlights the trend toward functional, natural products. Kellogg retains its leadership through brand strength and local production, though private label and

Processed fruit and vegetables in Spain is showing solid value and volume growth in 2025, led by strong performance in the frozen segment, particularly frozen fruit and potatoes. Convenience, health, and innovation remain key growth drivers, with consumers favouring ready-to-eat, low-salt, and air fryer-compatible products. Private label continues to dominate, supported by Mercadona’s leadership, while brands such as La Cuerva and Apis strengthen their competitiveness through premium sourcing, e

Rice, pasta and noodles in Spain is achieving moderate value growth in 2025, supported by population increases, tourism recovery and demand for convenient, globally inspired meals. Pasta consumption is rising among younger adults, with chilled and ready-to-eat formats appealing to time-pressed consumers, while noodles remain the most dynamic subcategory thanks to the popularity of Asian flavours and instant formats. Private label continues to gain share, led by Mercadona, as consumers seek affor

Value sales of staple foods in Spain are rising in 2025, though growth is moderating as inflation stabilises and the market matures. Population increases, tourism recovery and demand for value-added, convenient and natural products continue to support performance across key categories. Frozen fruit stands out as the fastest-growing segment, driven by convenience, reduced food waste and expanding private label ranges. Meanwhile, Mercadona maintains its dominant position through strong private lab

Processed meat, seafood and alternatives in Spain is achieving solid value growth in 2025, driven by premiumisation, health-focused innovation and the recovery of purchasing power. Consumers are increasingly seeking convenient, high-quality and natural products, with chilled seafood, ready-to-cook options and meat substitutes showing the strongest momentum. Mercadona continues to lead through its private label expansion, while plant-based specialist Foods for Tomorrow strengthens its position vi

Sauces, condiments and dips in Spain is recording steady value and volume growth in 2025, supported by consumer demand for convenience, flavour variety and healthier formulations. Dips remains the most dynamic subcategory, driven by snacking occasions and innovation in guacamole and hummus formats. Private label continues to gain share, though leading brands such as Unilever and Heinz are defending their positions through product diversification, sustainable packaging and expansion in foodservic

Edible oils in Spain is recording declining value sales but strong volume recovery in 2025, following a sharp drop in olive oil prices after an improved harvest and higher global supply. Consumers are gradually returning to olive oil, though price-sensitive households continue to purchase alternatives such as sunflower and pomace oils, aided by new convenient formats like sprays. Sunflower oil is the only subcategory showing double-digit value growth, supported by its affordability and steady ho

In 2025, sweet spreads in Spain is achieving value growth driven by rising cocoa prices and the premiumisation trend, even as volume sales decline due to health-conscious consumption and reduced sugar intake. While chocolate spreads remains popular among younger consumers, demand for premium jams, organic options and locally sourced honey is strengthening. Nut and seed based spreads are expanding rapidly, supported by high-protein positioning and growing variety in retail. Leading brands such as

Cooking ingredients and meals in Spain is achieving steady value growth in 2025, led by the rapid expansion of ready meals and soups as consumers prioritise convenience and quality. Urbanisation, smaller households and lifestyle changes are driving demand for quick, nutritious and internationally inspired options, with Mercadona leading through its extensive private label range. Health and natural ingredients are gaining importance, influencing product innovation in areas such as sauces, salads

Meals and soups in Spain is seeing steady value and volume growth in 2025, supported by busier lifestyles, smaller households and strong demand for convenient, high-quality options. Chilled ready meals and soups lead performance, boosted by natural positioning and expanding private label ranges. Global cuisines, particularly Mexican, Asian and Middle Eastern flavours, continue to shape innovation, while meal kits maintain momentum despite market consolidation. Supermarkets remain the main distri