Personal care appliances in Spain demonstrated significant growth in 2025, with a volume sales increase of 6%, reaching 8.9 million units. Premiumisation and the increasing demand for multifunctional and compact design products drove category growth. The category is expected to continue growing at a volume CAGR of 4% to reach 11 million units by 2030, driven by the rising popularity of at-home skin care gadgets and cordless hair-styling tools. The market’s attractiveness is underscored by the st

Dishwashers in Spain exhibited growth in 2025, with a 3% increase in retail volume and a 3% rise in retail value, outpacing regional performance. The resurgence of Spain's housing market, rising median disposable income and technological advancements, particularly the integration of smart and AI-powered features, drove category growth. The landscape remains concentrated, with the top three companies dominating volume sales due to their focus on innovation, sustainability and premium features. As

Microwaves in Spain demonstrated a notable performance in 2025, with 3% retail volume growth, driven by consumer demand for multifunctional appliances and heightened energy efficiency. This growth is significant, especially considering the penetration rate of microwaves among Spanish households at 65%. The market's attractiveness is enhanced by the steady increase in urbanisation, as well as median disposable income per household, which reached 45,419 in 2025 and is forecast to rise to EUR53,778

Refrigeration appliances in Spain displayed resilience in 2025, driven by the rebound in the housing market and increased demand for premium products, with retail volumes reaching 1.9 million units, a 3% growth from the previous year. The category is expected to continue growing, with retail volume sales forecast to increase at a 1% CAGR to two million units by 2030. Fridge freezers remained the dominant format, with manufacturers focusing on built-in models with customised finishes. The emphasi

In 2025, small cooking appliances in Spain experienced a decline in retail volumes, but premiumisation drove growth in retail value sales. This trend is expected to continue over the forecast period, with a further decline in retail volumes, while current value sales are set to increase at a CAGR of 5% to EUR677 million by 2030, driven by trends such as premiumisation, cordless mobility and multifunctionality. The competitive landscape is led by Groupe SEB Ibérica SA and De'Longhi Electrodomésti

Home laundry appliances in Spain demonstrated robust growth in 2025, with an 8% increase in retail volume to reach 2.3 million units. A combination of factors, including the recovery of the housing market, increased rainfall and a strong trend towards sustainability and energy efficiency, boosted category growth. Home laundry appliances in Spain is expected to continue growing at a retail volume CAGR of 4% to 2.7 million units by 2030, driven by innovations in AI-enabled appliances and eco-frien

Food preparation appliances in Spain experienced moderate growth in 2025, driven by high-performance blenders and innovative products. With retail volume sales of 4.9 million units and a growth rate of 2%, the category is expected to continue growing, reaching five million units by 2030 at a CAGR of 1%. Brands like Ninja achieved significant growth through innovative launches and effective marketing strategies. To succeed, brands should focus on innovation, consumer-centric product development a

Large cooking appliances in Spain experienced growth in 2025, driven by a rebound in housing activity and a renewed focus on kitchen renovations, with retail volumes reaching 2.8 million units. The increasing demand for premium, smart, energy-efficient models drove growth. The category is expected to continue growing, with retail volume sales forecast to increase at a CAGR of 2% to 3.1 million units by 2030. The trend towards integrated kitchen designs and smart technology will continue to drive

Consumer appliances in Spain experienced growth in 2025, driven by a rebound in the housing market and renovation activities, particularly those focused on energy efficiency. The industry is expected to continue growing with a retail volume CAGR of 2% over the forecast period to reach 40.8 million units by 2030. Sustainability and energy efficiency are key drivers of innovation, with manufacturers embedding smart, eco-friendly technologies in their products. The market is competitive, but top pl

Vacuum cleaners in Spain experienced slowing growth in 2025, with retail volume sales increasing by 3% to reach 2.6 million units. Innovations in cordless and portable solutions drove the category’s performance, a trend that is expected to continue. The landscape is moderately concentrated, with top manufacturers holding significant share, but there is still room for smaller players to innovate and gain share. To succeed, brands should focus on developing strong online presences and direct-to-co

Air conditioners in Spain experienced significant growth in 2025, driven by increasing demand for energy-efficient and smart technologies. The median disposable income per household in Spain reached EUR45,419, supporting consumer spending on advanced appliances. Split air conditioners was the best-performing category, with volume sales reaching 1.1 million units. The trend towards sustainability and energy efficiency is expected to continue, with the possession of air conditioners among Spanish

Heat pumps in Spain is experiencing significant growth, driven by a combination of EU-wide and national incentives promoting sustainable heating solutions. In 2025, retail volumes of heat pumps reached 66,200 units, representing 5% growth compared to 2024. This growth is expected to continue, with a forecast retail volume of 111,000 units by 2030, driven by ongoing support from the EU and national governments, advancements in smart technology and natural refrigerants, and a surge in housing deve

The apparel accessories market in Spain demonstrated resilience in 2025, with a value of EUR1 billion and a growth rate of 1% in current terms, despite economic uncertainty. This growth was driven by consumers seeking affordable options and the latest trends, with a notable shift towards e-commerce and private label products. The market is expected to continue its modest growth, driven by the increasing influence of social media, particularly TikTok, and the growing demand for sustainable and af

The hosiery category in Spain experienced a challenging year in 2025 due to economic uncertainty, with consumers adopting a conservative attitude towards spending and seeking better value products. Despite this, the retail value of hosiery reached EUR582 million, representing 2% growth in current terms from the previous year. The trend towards non-sheer hosiery continued, driven by fashion trends and social media influence, with non-sheer hosiery sales reaching 129 million units. To succeed in t

The childrenswear market in Spain experienced a sluggish performance in 2025, with a growth rate of 0.3% in retail volume terms, primarily due to heightened budget consciousness among Spanish parents. Despite a marginal increase in average gross income to EUR36,752, economic uncertainty constrained consumer spending. The rise of resale and rental options, driven by economic uncertainty and a desire to reduce waste, limited new childrenswear sales growth, particularly in girls' apparel and boys'

Menswear sales in Spain experienced a 1% decline in retail volume in 2025, due to conservative spending habits driven by high housing prices and political uncertainty. The average gross income in Spain was EUR36,752 in 2025. Men's outerwear remained the largest category, and brands like Primark, Zara, and Mango benefited from consumers' desire for value for money. To succeed, brands should focus on sustainability, leverage social media effectively, and offer unique products that appeal to young

The sportswear market in Spain recorded sales of EUR6.3 billion in 2025, representing 3% growth from the previous year in current terms, driven by consumers seeking affordable trends and healthier lifestyles. Despite economic challenges, the market benefited from a growing awareness of health among Spaniards, with 48% of the population older than 15 practising sports regularly, according to a survey carried out by Spanish Government. The market is seeing continued demand for sportswear, particul

The footwear market in Spain experienced a challenging year in 2025 due to economic uncertainty and consumer caution, yet it recorded 3% growth in current terms, reaching EUR6.8 billion. The market was characterised by a divergence in trends, with a focus on affordability, fashion, and comfort. Women's footwear remained the dominant category, driven by demand for fashionable and comfortable footwear. The rise of e-commerce, driven by competitive pricing and social media influence, is expected to

The jeans market in Spain experienced limited growth in 2025, driven by heightened consumer budget consciousness and a shift towards affordable options. At the same time, the employed female population in Spain grew by 3% in 2025, influencing consumer spending. The market was characterised by a trend towards affordability, with economy jeans being the largest category. Sustainability is also driving innovation, particularly in super premium jeans. The competitive landscape is moderately fragment

The womenswear market in Spain demonstrated resilience in 2025, with a retail value of EUR10.7 billion and a growth rate of 3% in current terms, despite economic uncertainty and high housing prices. Strategic brand collaborations with key influencers on social media platforms like TikTok and Instagram drove growth. The growth of e-commerce, supported by the launch of TikTok Shop in 2025, is expected to continue shaping the market. Consumers are increasingly seeking unique and affordable products

The apparel and footwear market in Spain faced significant challenges in 2025 due to economic constraints and changing consumer behaviour, resulting in a more saving-conscious consumer base. Despite these challenges, certain trends and strategies are expected to drive the future growth of this market. The growth of e-commerce, driven by platforms like TikTok Shop and the influence of social media, is anticipated to continue. Sustainability is also becoming increasingly important, driven by Europ

Consumer credit maintained positive growth in Spain in 2025, albeit at lower rates of growth in consumer credit gross lending values (5%) compared to those seen in 2024 (10%). Meanwhile, consumer credit outstanding balance values increased by 2% in 2025, at a small decline in growth compared to 2024 (3%).

Across Spain, sustainability is the dominant theme. Food categories such as dairy and processed foods are replacing rigid plastics with paperboard cartons and compostable trays, while confectionery brands are introducing biodegradable wrappers. Beverage players are accelerating adoption of recycled plastic bottles and paperboard cartons, reducing virgin plastic use. Alcoholic drinks are shifting towards aluminium cans and bottles due to lighter weight and recyclability, while premium spirits exp