In 2025, menstrual care in Spain demonstrated a nuanced performance, shaped by a combination of demographic shifts, evolving consumer preferences, and regulatory interventions. Retail volume in Spain reached 3,405 million units in 2025, a marginal decrease of 0.1% from the previous year, continuing the gradual volume contraction observed since 2020. Despite this decline in units sold, the retail value remained solid at EUR428 million, reflecting only a slight drop of 1% year on year. This dynami

The wipes category in 2025 demonstrated muted retail value growth, with retail sales reaching EUR394 million and a year-on-year growth of 1%. This performance was shaped by the continued importance of wipes as essential hygiene items in Spanish households. While value growth in 2025 was subdued, the category maintains its momentum by responding quickly to regulatory and consumer shifts, distinguishing itself within Western Europe where environmental regulation is accelerating the pace of innovat

Away-from-home tissue and hygiene in 2025 delivered a steady performance, with total value sales reaching EUR750 million, up 2% from the previous year. This growth was shaped by a record year for Spanish tourism, with 97 million international visitors boosting demand in the horeca or hotel, restaurant, and catering channel. Despite downward pressure on unit prices due to lower raw material costs, the market experienced a dual-track dynamic: high-end hospitality venues increased demand for premiu

Retail tissue in Spain demonstrated a resilient performance in 2025, marked by a 4% increase in retail volume to 537,362 tonnes and a 2% rise in retail value to EUR1,947 million. The Spanish market benefitted from a favourable cost environment, as lower cellulose and energy prices allowed manufacturers to cut unit prices and reinvest in production efficiency. This contributed to a more pronounced volume recovery than in other mature markets, where inflationary pressures remained more acute and v

Tissue and hygiene in Spain is demonstrating a robust outlook, combining steady growth in value and volume with a rapid shift in consumer behaviour driven by affordability, innovation and digital transformation. In 2025, the performance outpaced much of Western Europe, fuelled by rising private label penetration and sustained volume gains, as shoppers prioritise cost and functional quality in a climate of ongoing price sensitivity. The environment is highly attractive, with retail sales reaching

In 2025, nappies/diapers/pants in Spain continued to face a structural contraction in retail volume, falling to 1,495 million units, a decrease of 2% compared to the previous year. This contraction mirrors the persistent demographic headwind, as Spain’s total population aged 0–14 continues to shrink. While this demographic challenge is shared across Western Europe, Spain’s birth rate remains particularly conservative, reinforcing the downward pressure on unit sales and placing it among the matur

Retail adult incontinence in Spain achieved robust growth in 2025, with retail volume reaching 646 million units, representing a 4% year-on-year increase. This performance outpaces the recent years’ growth rates and reflects a continued expansion, which is underpinned by both demographic and behavioural shifts. Retail value also rose strongly to EUR251 million, up 6% from the previous year, demonstrating a combination of increasing unit sales and a clear trend toward higher-value products. Compa

In 2025, rx/reimbursement adult incontinence in Spain continued to expand in both volume and value, although growth decelerated compared to the preceding years. Volume reached 461 million units, up 2% from 2024, marking a notable slowdown from the 5% increase recorded the year before. Value growth mirrored this trend, with total sales rising to EUR295 million, representing a 2% increase year-on-year, down from 5% growth in 2024. This moderation reflects the impact of regulatory tightening and a

Laundry care in Spain continued to record steady current value growth in 2025, with volume sales also increasing in this year after a period of declining volumes. A key driver of this recovery in volume terms was format innovation in powder detergents, particularly the introduction of powder sheets, which helped boost a category long in decline. The rising median disposable income per household in Spain in 2025 was indicating a stable economic environment that supports consumer spending on hous

The dishwashing category in Spain continued to grow in 2025, driven by the rising penetration of automatic dishwashing and an increase in sustainability-led innovation. In 2025, the total dishwashing market in Spain reached EUR610 million, having recorded a current value growth rate of 4% on the previous year.

The surface care market in Spain experienced solid growth in 2025, with the volume sales increase remaining at a similarly high rate to the previous year, driven by price stabilisation and a shift towards multipurpose cleaners. This trend was further supported by eco-conscious innovation, including refillable formats, dry concentrates and hypoallergenic formulas, which resonated with sustainability-minded shoppers. The rising median disposable income per household in Spain in 2025, also support

The bleach category in Spain experienced a decline in 2025, with retail volume sales decreasing by 2% to 316 million units. This downturn is attributed to a post-pandemic shift in consumer behaviour, with a reduced focus on disinfection and a growing preference for alternative, low-toxicity cleaning solutions, such as vinegar and baking soda.

The home care market in Spain delivered a strong performance in 2025, with revenue growth driven by price stabilisation and consistent consumer demand. Laundry care remains the largest category, while surface care saw the most dynamic growth, boosted by the popularity of multipurpose cleaners. Sustainability and convenience are key drivers of innovation, with brands exploring eco-friendly packaging and formulations. The market is relatively concentrated, with Mercadona and Procter & Gamble Españ

The home insecticides market in Spain demonstrated positive growth in 2025, driven by the increasing prevalence of urban pests due to climate change and longer, hotter seasons. This surge in infestations heightened public awareness of the health risks posed by insects, prompting more consistent and preventive usage of home insecticides. The rising median disposable income per household in Spain also helped create steady economic conditions that support consumer spending on home care products.

The toilet care category in Spain continued to grow in 2025, driven by the increasing demand for premium products with mood-boosting ingredients. Henkel's Bref DeLuxe Flor de Granada, launched in spring 2025, is a prime example of this trend, featuring a four-ball format with slow-release capsules and a layered scent profile of pomegranate, jasmine and cedarwood. This product targets consumers seeking emotional benefits like serenity and indulgence.

The polishes category in Spain experienced a decline in 2025, driven by consumers' desire to simplify cleaning routines and reduce the number of specialised products. The decline in real wood furniture and low-maintenance flooring has further eroded the need for traditional polish. As a result, manufacturers are broadening polish applications to maintain relevance, although overall innovation in the category remains stagnant.

In 2025, the air care category in Spain showed a strong performance in both retail value and volume terms. The total retail value of air care in Spain reached EUR459 million, with a growth rate of 5% compared to the previous year. The retail volume sales were 16,537 tonnes, representing 4% growth.

In 2025, growth in Spain’s consumer foodservice was driven by economic strength, tourism, and experiential dining, with retail-based outlets like El Corte Inglés attracting shoppers through integrated culinary offerings. Independent standalone operators benefited from authenticity, cultural connection, and open-air environments, while chains leveraged convenience-focused formats, drive-throughs, and digital solutions to enhance efficiency and reach. Looking ahead, rising incomes, favourable clim

In 2025, Spain’s cafés/bars recorded positive value growth even as total outlets fell. Growth was driven by specialty beverages, innovative menus, and experiential offerings such as tastings, workshops, and live events. Delivery, drive-through formats, and social media engagement further boosted convenience and customer reach, while health, wellness, sustainability, and local ingredients shaped menu innovation. Both chains and independent operators benefited, with chains expanding strategically

Consumer foodservice in Spain recorded value growth in 2025, driven by easing inflation, stronger tourism flows, and rising disposable incomes among certain population segments, which encouraged higher spending across dining formats. Operators increasingly leveraged digitalisation, expanding delivery through platforms such as Glovo and Uber Eats, integrating loyalty programmes into apps and social media, and adopting mobile ordering tools to improve operational efficiency and consumer engagement

Full-service restaurants in Spain recorded value growth in 2025, largely driven by strong tourism, particularly during the summer season, despite ongoing pressures from rising labour, rental, and raw material costs. Operators responded with price increases and expanded delivery partnerships, while Latin American concepts such as Brasa y Leña and Cantina Mariachi outperformed, reflecting growing demand for global cuisines. Digital engagement, AI adoption, and targeted promotions were becoming cen

In 2025, street stalls/kiosks in Spain saw growth driven by festivals, seasonal events, and cultural traditions, with plazas and outdoor spaces attracting both locals and tourists. Independent operators dominated the category, offering personalised, authentic, and diverse culinary experiences, while food trucks and transportable stalls allowed flexibility and access to high-footfall locations. Digital tools, including mobile apps, GPS tracking, and cashless payments, are enhancing visibility, op

In 2025, growth for self-service cafeterias in Spain was driven by consumer demand for convenience, strategic presence in retail and transport hubs, and tailored menus across multiple dayparts. Chained operators like Ikea Food and El Corte Inglés Cafetería dominated the market, leveraging high-traffic locations, menu innovation, loyalty programmes, and digital services to strengthen engagement, while independent operators remained marginal. Looking ahead, growth will be supported by rising domes

In 2025, limited-service restaurants in Spain outpaced full-service players, driven by affordability, convenience, and rising foodservice prices, with chains like Burger King and McDonald’s expanding their presence. Burgers and Latin American cuisine led growth, while online delivery platforms such as Glovo and Just Eat continued to gain popularity despite regulatory challenges. Looking ahead, chicken-focused and plant-based offerings are expected to drive value growth, supported by digital enga