PROSPECTS AND OPPORTUNITIES
Health trend, innovation and diversification to drive future growth of plant-based dairy
Over the forecast period, retail sales of plant-based dairy in Spain are set to record a current value CAGR of 5% (2025 constant value CAGR of 3%), reaching EUR861 million. Demand is also expected to increase, driven by rising health awareness, consumer curiosity to try new products, and improvements in taste.
Players to focus on offering greater functionality and specific health benefits
The health and wellness trend is expected to be a key driver in the development of plant-based dairy in Spain. Consumers are anticipated to increasingly value simple ingredients, local sourcing, reduced sugar content, and added nutritional value.
Sustainability initiatives to drive future research and development
Research and development within plant-based dairy in Spain is expected to play a crucial role in driving future growth, particularly as the health and wellness trend continues to gain momentum. While no binding regulations specifically for plant-based dairy were in place at the end of the review period, the local industry, spearheaded by the association Vegetales, is likely to see intensified initiatives calling for a clear regulatory framework.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Spain?
- Which are the leading brands in Plant-based Dairy in Spain?
- How are products distributed in Plant-based Dairy in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Spain - Category analysis
KEY DATA FINDINGS
Rising awareness and shelf placement support demand for plant-based dairy
Danone makes further gains despite strength of private label
Mercadona continues to support dominance of supermarkets
Health trend, innovation and diversification to drive future growth of plant-based dairy
Players to focus on offering greater functionality and specific health benefits
Sustainability initiatives to drive future research and development
Dairy Products and Alternatives in Spain - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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