PROSPECTS AND OPPORTUNITIES
Great growth potential remaining for other dairy as the category develops further
Plant-based dairy will maintain positive sales over the forecast period, with consumer interest in such products expected to increase over the coming years. While the category will remain small compared to traditional dairy, its consistent growth reflects gradual consumer adoption, driven by health, sustainability, and variety-seeking trends, alongside improvements in product quality and wider retail availability.
Health, wellness, and eco-conscious trends are key drivers for innovation and adoption
Health and wellness trends are core drivers for both product innovation and consumer adoption in other dairy. Many consumers are attracted to such products offering functional benefits, with plant-based milks, such as oat, almond, coconut, rice, and emerging pea or cashew drinks, often fortified with calcium, vitamins D and B12 to match or exceed the nutritional profile of cow’s milk.
Plant-based cheese expected to become more established over the coming years
Plant-based cheese, whilst currently remaining insignificant in other dairy in Croatia, is expected to become more established over the coming years. Drivers for this include the increasing number of consumers who are intolerant to lactose, and the rising popularity of vegan or flexitarian diets due to health concerns or concerns about animal welfare and environmental issues.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Croatia?
- Which are the leading brands in Plant-based Dairy in Croatia?
- How are products distributed in Plant-based Dairy in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Croatia - Category analysis
KEY DATA FINDINGS
Plant-based dairy maintains healthy sales, despite some challenges to the category
Alpro maintains lead thanks to brand recognition, while Boom Box and Dar enjoy strong growth
Supermarkets maintain strongest sales, with hypermarkets and convenience stores also popular
Great growth potential remaining for other dairy as the category develops further
Health, wellness, and eco-conscious trends are key drivers for innovation and adoption
Plant-based cheese expected to become more established over the coming years
Dairy Products and Alternatives in Croatia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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