PROSPECTS AND OPPORTUNITIES
The consumer group is likely to expand further due to greater visibility and formula advancements
Retail sales of plant-based dairy in Italy are forecast to grow at a current value CAGR of 7% (2025 constant value CAGR of 5%) over the forecast period, reaching EUR688 million, with all categories set to see sales rise. Growth will be driven by several structural and consumer trends reshaping the global food industry.
Clear labelling expected, to highlight nutritional profile and ensure transparency
In the coming years, plant-based dairy in Italy is anticipated to see a significant shift towards products that cater not only to ethical and environmental concerns, but also to the growing demand for personal health and wellbeing. Consumers are increasingly seeking alternatives that offer an enhanced nutritional profile, with a particular emphasis on functional ingredients and specific health benefits.
Algae may be the next raw material incorporated in plant-based dairy products
Innovation within plant-based dairy in Italy is forecast to continue its rapid evolution, driven by increasing consumer demand and intense competition. Initially, the focus centred on traditional ingredients such as soy, oats, almonds, and rice.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Italy?
- Which are the leading brands in Plant-based Dairy in Italy?
- How are products distributed in Plant-based Dairy in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Italy - Category analysis
KEY DATA FINDINGS
Dynamic growth continues for plant-based dairy, with oat milk particularly popular
Eurofood extends its lead with a wide product portfolio and a sustainable focus
Health and beauty specialists sees dynamism from a low base as consumers seek niche products
The consumer group is likely to expand further due to greater visibility and formula advancements
Clear labelling expected, to highlight nutritional profile and ensure transparency
Algae may be the next raw material incorporated in plant-based dairy products
Dairy Products and Alternatives in Italy - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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