PROSPECTS AND OPPORTUNITIES
Grocery retailers are committed to success of plant-based dairy
Supermarkets, hypermarkets and discounters have committed to playing a leading role in the so-called protein-transition in the Netherlands. This means the volume of products which are sources of protein and come from plant-based sources should account for 50% of total sales volume.
Growing interest in health and wellness is a blessing and a challenge
Health and wellness is an important aspect in the development of the plant-based dairy category. The growing interest in health and wellness is both a blessing and a challenge for the category.
Retailers will present plant-based dairy products next to regular dairy products
Over the forecast period, new products and concepts will emerge in plant-based dairy, with new approaches to marketing and promotion of these products. Further improvements in the quality and taste of plant-based dairy will continue.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Netherlands?
- Which are the leading brands in Plant-based Dairy in Netherlands?
- How are products distributed in Plant-based Dairy in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in the Netherlands - Category analysis
KEY DATA FINDINGS
Lower growth than expected in plant-based dairy
Alpro Soja Nederland BV leads whilst Oatly records strong growth
Supermarket chain Ekoplaza specialises in plant-based dairy products
Grocery retailers are committed to success of plant-based dairy
Growing interest in health and wellness is a blessing and a challenge
Retailers will present plant-based dairy products next to regular dairy products
Dairy Products and Alternatives in the Netherlands - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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