PROSPECTS AND OPPORTUNITIES
Product proliferation will drive category sales
Sales of plant-based dairy are expected to rise over the forecast period. The Polish market already offers a wide variety of plant-based dairy options at different price points, which are proving popular.
Healthier lifestyles to fuel interest in plant-based dairy
As awareness of the health benefits associated with plant-based food grows, more consumers in Poland are likely to choose plant-based dairy products. Producers will not only focus on product variety but also on nutritional enhancements to ensure plant-based dairy offers a similar nutritional profile to traditional dairy.
Gen Z drives demand thanks to environmental consciousness
Environmental concerns are a significant driver for the younger generation, particularly Gen Z. The link between diet and environmental responsibility is sharply perceived by this demographic, who often choose plant-based options out of ethical convictions such as environmentalism and veganism.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Poland?
- Which are the leading brands in Plant-based Dairy in Poland?
- How are products distributed in Plant-based Dairy in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Poland - Category analysis
KEY DATA FINDINGS
Rising consumption and appeal drives growth
SANTE Sp zoo leads the category with Alpro brand
Discounter channel holds strong position in plant-based dairy
Product proliferation will drive category sales
Healthier lifestyles to fuel interest in plant-based dairy
Gen Z drives demand thanks to environmental consciousness
Dairy Products and Alternatives in Poland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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