PROSPECTS AND OPPORTUNITIES
Robust growth predicted for plant-based dairy
Sales of plant-based dairy are expected to see healthy growth across metrics over the forecast period, supported by flexitarian diets, expanded assortments, and innovation in taste and texture. While growth is likely to be slower than in previous years, core segments such as plant-based drinks are expected to remain relevant in everyday grocery shopping.
Health and wellness will remain a key driver of product development
The health and wellness trend has traditionally been a major driver of plant-based dairy consumption in Denmark, with Danes placing high importance on taste, health, and naturalness. Indeed, recent studies indicating lower nutritional content in plant-based drinks compared to milk may prompt brands to enhance their products with nutrient-rich ingredients and focus on marketing their health benefits.
Brands expected to opt into sustainability initiatives to remain relevant and on-trend
The Danish government has introduced various initiatives to change the daily eating habits of local consumers and help companies to become more sustainable. Financial incentives are available for plant-based protein farming, VAT reductions can be applied to fruits and vegetables, and climate labelling is standard.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Denmark?
- Which are the leading brands in Plant-based Dairy in Denmark?
- How are products distributed in Plant-based Dairy in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Denmark - Category analysis
KEY DATA FINDINGS
Robust current value and volume growth supported by price increases and expansion within discounters
Naturli gains notable share and retains its solid category lead
Discounters leads sales once again, as price-sensitivity drives consumers towards private labels
Robust growth predicted for plant-based dairy
Health and wellness will remain a key driver of product development
Brands expected to opt into sustainability initiatives to remain relevant and on-trend
Dairy Products and Alternatives in Denmark - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
-
- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!