PROSPECTS AND OPPORTUNITIES
Health and sustainability concerns will continue to bolster demand
Plant-based dairy looks set to be the best performer among the main dairy products and alternatives categories in retail volume and current value growth terms over the forecast period. It will continue to expand at a robust pace as the desire to lead healthier and more sustainable lifestyles encourages the wider adoption of vegan and flexitarian diets among Macedonians.
Technological advances expected to facilitate improvements in quality standards
Advances in food technology over the forecast period are expected to strengthen the ability of plant-based dairy products to mimic traditional dairy varieties when it comes to taste, texture, mouthfeel and nutritional value. In particular, it is anticipated the development of new precision fermentation techniques will make it easier and cheaper to produce cow-identical proteins like casein and whey.
Entry of private label lines should make plant-based dairy products more accessible
International players continued to dominate plant-based dairy in North Macedonia at the end of the review period. While this is unlikely to change over the forecast period, the penetration of local brands should rise steadily as more domestic manufacturers enter and those already established in the category step up investment in the expansion of their portfolios and distribution networks.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in North Macedonia?
- Which are the leading brands in Plant-based Dairy in North Macedonia?
- How are products distributed in Plant-based Dairy in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in North Macedonia - Category analysis
KEY DATA FINDINGS
Macedonians continue to show strong interest in plant-based dairy products
Danone maintains clear overall lead
Distribution remains concentrated in the small local grocers channel
Health and sustainability concerns will continue to bolster demand
Technological advances expected to facilitate improvements in quality standards
Entry of private label lines should make plant-based dairy products more accessible
Dairy Products and Alternatives in North Macedonia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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