PROSPECTS AND OPPORTUNITIES
Brands target younger generations as category expands
The market for plant-based dairy in Thailand will continue to expand over the forecast period, supported by health and wellness trends. While soy drinks will continue to dominate the category, there will be a growing interest in a wider range of other plant-based milks, such as almond, oat and pistachio, as consumers become more adventurous in their choices of flavours.
Various approaches to enhance functional benefits in plant-based milk
Over the forecast period, consumers can expect an expanded selection of plant-based dairy products, including new formulations and flavours, as well as a wide range of packaging sizes. This expansion reflects the growing acceptance of plant-based alternatives and the significant growth potential in the sector, driven by rising consumer interest and demand for healthier, sustainable options.
Brands will find new ways to appeal to consumers
Plant-based dairy products will remain a dynamic category with various brands witnessing significant growth potential. The forecast period will also see intensifying competition, as a growing number of players seek to capture a slice of this lucrative industry.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Thailand?
- Which are the leading brands in Plant-based Dairy in Thailand?
- How are products distributed in Plant-based Dairy in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Thailand - Category analysis
KEY DATA FINDINGS
Rapid growth of plant-based milk
The rise of other plant-based milk brands
Convenience of retail e-commerce platforms attracts shoppers
Brands target younger generations as category expands
Various approaches to enhance functional benefits in plant-based milk
Brands will find new ways to appeal to consumers
Dairy Products and Alternatives in Thailand - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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