PROSPECTS AND OPPORTUNITIES
Strong growth potential of an underdeveloped market
While plant-based dairy in Uruguay is underdeveloped, with the market currently focused mainly on plant-based milk, there is strong potential for growth with new brands and product categories expected to enter the market. Given Uruguay’s high per capita dairy consumption compared to other Latin American countries, the demand for plant-based alternatives is poised for growth.
Greater inclusion of plant-based products in foodservice menus
Plant-based dairy sales in the foodservice channel will remain negligible, although important changes are expected in the short term. The growing consumer interest in plant-based dairy, coupled with the availability of more affordable options imported from Brazil, will likely lead to greater inclusion of plant-based products in foodservice menus.
Modern grocery retailers to drive growth of new categories
Modern grocery retailers, such as supermarkets and hypermarkets, are expected to outperform small local grocers in plant-based dairy sales over the forecast period. New, still underdeveloped categories like plant-based cheese and yoghurt will likely be marketed almost exclusively through leading retailers, as seen with other plant-based milks.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Uruguay?
- Which are the leading brands in Plant-based Dairy in Uruguay?
- How are products distributed in Plant-based Dairy in Uruguay?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Uruguay?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Uruguay - Category analysis
KEY DATA FINDINGS
Rising consumer interest and range expansion fuel dynamic growth
Ades re-enters the market in March 2025
Supermarkets lead, supported by a well-developed refrigeration infrastructure
Strong growth potential of an underdeveloped market
Greater inclusion of plant-based products in foodservice menus
Modern grocery retailers to drive growth of new categories
Dairy Products and Alternatives in Uruguay - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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